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Jonny & Will Disrespect Nobody in New Home Office Campaign via RKCR/Y&R

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Baker Terry collaborates on films to raise awareness of relationship abuse for a teenage audience

Jonny & Will Disrespect Nobody in New Home Office Campaign via RKCR/Y&R
BAFTA nominated directors Jonny & Will are back with ‘Disrespect Nobody’ for the Home Office through RKCR/Y&R.

The pair were approached to create a series of films to help build awareness and tackle relationship abuse, in all its forms, to an audience of 12-18 year olds.

With the difficult task of engaging this audience in mind, Jonny & Will collaborated with writer Baker Terry, who has an impressive track record of crafting offbeat viral hits with the online series ‘Don’t Hug Me I’m Scared’. Together they shaped the original ideas into blackly funny scripts, getting the important message across in unexpected ways.

Drawing on their extensive puppet experience, the super-duo designed, fabricated and puppeteered all the body parts, creating an array of engaging characters from an aggressive fist to a boxer short bulge. Teenagers were cast for the voices, providing the all important sense of authenticity.

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Creative Agency

Creative Agency: RKCR/Y&R

Producer: Rachel Amess

Strategy Director: Francesca Miles


Audio Post Production: Clearcut Sound

Sound Design: James Clark

Production Company

DOP: Benjamin Todd

Executive Producer: James Stevenson Bretton

Producer: Patrick Craig

Production Company: Blinkink

Production Manager: Rob Wildsmith

Post Production / VFX

Grade: Ben Rogers

Post Production Company: Gramercy Park


Editor: Nick Allix @ The Playroom Post

Genres: Animation, People, Storytelling

Categories: Sexual Health, Corporate, Social and PSAs

VMLY&R London, Wed, 09 Mar 2016 12:03:11 GMT