Jonny & Will Disrespect Nobody in New Home Office Campaign via RKCR/Y&R
Baker Terry collaborates on films to raise awareness of relationship abuse for a teenage audience
BAFTA nominated directors Jonny & Will are back with ‘Disrespect Nobody’ for the Home Office through RKCR/Y&R.
The pair were approached to create a series of films to help build awareness and tackle relationship abuse, in all its forms, to an audience of 12-18 year olds.
With the difficult task of engaging this audience in mind, Jonny & Will collaborated with writer Baker Terry, who has an impressive track record of crafting offbeat viral hits with the online series ‘Don’t Hug Me I’m Scared’. Together they shaped the original ideas into blackly funny scripts, getting the important message across in unexpected ways.
Drawing on their extensive puppet experience, the super-duo designed, fabricated and puppeteered all the body parts, creating an array of engaging characters from an aggressive fist to a boxer short bulge. Teenagers were cast for the voices, providing the all important sense of authenticity.
view more - Creative
Creative Agency: RKCR/Y&R
Producer: Rachel Amess
Strategy Director: Francesca Miles
Audio Post Production: Clearcut Sound
Sound Design: James Clark
DOP: Benjamin Todd
Executive Producer: James Stevenson Bretton
Producer: Patrick Craig
Production Company: Blinkink
Production Manager: Rob Wildsmith
Post Production / VFX
Grade: Ben Rogers
Post Production Company: Gramercy Park
Editor: Nick Allix @ The Playroom Post
Genres: Animation, People, Storytelling
Categories: Sexual Health, Corporate, Social and PSAsVMLY&R London, Wed, 09 Mar 2016 12:03:11 GMT