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Jonathan Glazer Sheds Dreamy First Light on Alexander McQueen S/S 21 Collection

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Academy Films and McQueen creative director Sarah Burton capture the beating heart of London for the showcase

Jonathan Glazer Sheds Dreamy First Light on Alexander McQueen S/S 21 Collection

“Shape, silhouette and volume, the beauty of the bare bones of clothing stripped back to its essence – a world charged with emotion and human connection.” Sarah Burton 

In October 2020, Alexander McQUEEN, the seminal British fashion house, approached Jonathan Glazer and Academy, to create a bespoke film for the Spring Summer 21 collection. Inspired by the brand’s history, Jonathan worked closely with Sarah Burton, creative director, to create a film that is grounded in the eternal, beating heart of London, the River Thames. 

“While the effects of Covid-19 have had a serious impact on almost all industries, a small silver lining for us was being able to develop a film with the inspirational team at Alexander McQueen for their S/S 21 collection. This unique and beautiful project was a dream-like ending to a strange year.” Medb Riordan, executive producer, Academy. 


CREDITS

Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
view more - Creative
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Genres: Fashion & Beauty, People, Storytelling

Categories: Designer, Clothing and Fashion

Academy Films, Wed, 16 Dec 2020 11:34:15 GMT