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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
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Jonathan Glazer Sheds Dreamy First Light on Alexander McQueen S/S 21 Collection

16/12/2020
Production Company
London, UK
592
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Academy Films and McQueen creative director Sarah Burton capture the beating heart of London for the showcase

“Shape, silhouette and volume, the beauty of the bare bones of clothing stripped back to its essence – a world charged with emotion and human connection.” Sarah Burton 

In October 2020, Alexander McQUEEN, the seminal British fashion house, approached Jonathan Glazer and Academy, to create a bespoke film for the Spring Summer 21 collection. Inspired by the brand’s history, Jonathan worked closely with Sarah Burton, creative director, to create a film that is grounded in the eternal, beating heart of London, the River Thames. 

“While the effects of Covid-19 have had a serious impact on almost all industries, a small silver lining for us was being able to develop a film with the inspirational team at Alexander McQueen for their S/S 21 collection. This unique and beautiful project was a dream-like ending to a strange year.” Medb Riordan, executive producer, Academy. 


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