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Jonas Åkerlund's 'Magic' Silent Film for Coldplay

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Luis Moreno cuts black and white promo starring Ziyi Zhang

Jonas Åkerlund's 'Magic' Silent Film for Coldplay

Veteran director Jonas Åkerlund and jumP NY’s Luis Moreno create a magical world for Coldplay’s newest single.  Stylized in the vein of a black and white silent film from the 1920’s, “Magic” stars Crouching Tiger, Hidden Dragon actress Ziyi Zhang as flapper magicienne Cecile.  Coldplay front man Chris Martin plays dual parts, in the role of Claude, Cecile's "mustachioed husband, the famous but drunk magician," as well as Cecile's doting assistant, Christophe.  The beautiful Cecile works on her act with the besotted Christophe as husband Claude grows increasingly jealous.  At the finale, Christophe reveals some illusions of his own, including levitation, to woo the object of his affection.

With masterful editorial, Luis captures the quick scene transitions and interjected subtitled cards of the silent film era.  Moreno and Åkerlund are frequent collaborators, with the pair previously making music video magic for stars like Beyoncé and The Rolling Stones, as well as the Grammy-winning Paul McCartney documentary “Live Kisses.”


Credits


Artist: Coldplay

Song: Magic

Record Label: Parlophone Records


Director: Jonas Âkerlund

Producer: Svana Gisla and Scott Purrouy for Black Dog Films

EP: Phil Harvey and Dave Holmes

DOP: Par Ekberg

Production Designer:  Emma Fairley

Stylist: B. Âkerlund


Editorial: Jump Editorial

Editor:  Luis Moreno

Lead Assistant:  David Johnston

VFX Supervisor: Jon Dean

Assistant: Adrianna Merlucci

Executive Producer:  Alexandra Leal


Finishing: Poetica

Executive Producer:  Alexandra Leal


Telecini: Pana at NHB Berlin

Graphics: Robin Olofsson

Sound Design: Weston Fonger

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Genres: In-camera effects, Visual VFX, People

Categories: Music video, Short films

lbbonline.com, Tue, 15 Apr 2014 14:17:37 GMT