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Jon Saunders Mixes Anime and Comic Books for Mobile Game Free Fire's Blockbuster 'Booyah Day' Film

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Passion Pictures and Garena produced the eye-popping film

Jon Saunders Mixes Anime and Comic Books for Mobile Game Free Fire's Blockbuster 'Booyah Day' Film

Jon Saunders directs this exciting story in an eye-popping style filled with action and suspense. Jon takes the unique vision established on his previous Free Fire instalment, Project Cobra, to the next level in this blockbuster short. Jon and Passion developed this visual style alongside Garena, with a mix of anime and comic book references, into an entirely original look for the film. ‘Booyah Day’ blends multiple styles and techniques seamlessly and is filled with dynamic poses, character and framing

The film follows Leon and his little sister, Amalie, as they attend the biggest event of the year. When uninvited guests show up and ruin the fun, the warrior’s band together to battle evil. Unexpectedly, College student Leon, assists in the battle with help from his newly trained mechanical leg, Leon is strong enough to defeat evil and gain new abilities along the way. 

Free Fire celebrated Booyah Day alongside the launch of its first major brand campaign, Battle In Style. Booyah is used in Free Fire to symbolise victory, and is often used by Survivors to express other moments of joy and excitement. Booyah Day celebrates the moments of achievements both in the game, and in real life.

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Client: Garena Games – Free Fire

Production: Passion Pictures

Director : Jon Saunders

Writer: Joseph Morpurgo

Executive Producer: Lucie Friar

Head of Production: Mike Turoff

Producers : Xavier Questel, Sarah Butterworth and Paige Sullivan

Head of CG: Jason Nicholas

CG Manager: Suzanne Forward

CG Supervisor: Paulin Cointot

Art Direction: Christian Mills (Head of Art Dept), Samuel Klughertz (Art Director) and Lap Pun Cheung (Colour Script)

Character design: Yishu Ci and Dan Lambert

Genres: Animation, Storytelling

Categories: Gaming, Sports and Leisure

Passion Animation Studios, Thu, 02 Dec 2021 13:07:54 GMT