Jon Cano-Lopez Appointed CEO of The Data Agency

The Data Agency has appointed prominent data expert Jon Cano-Lopez to the role of CEO. Cano-Lopez will use his 25+ years of experience in the industry to lead The Data Agency’s data solutions, cementing the company’s market-leading position and delivering some of the best work in the industry to their already high profile list of clients.

Throughout his career, Cano-Lopez has been a steadfast pioneer in the data marketing industry, with stints at various leaders in the sector. He founded Altwood Systems in 1992 before selling it to data segmentation experts Claritas, subsequently acquired by data giant Acxiom. Cano-Lopez then left Acxiom to join Ai Data Intelligence in 2007 as managing director, a company which was subsequently sold in 2008 to Communisis where he served as MD of Communisis Data Intelligence until this appointment.

As CEO, Cano-Lopez will work side-by-side with Mark Roy, founder of The Data Agency, to offer clients market-leading data products and services. Their partnership will draw on over 40 years of combined experience at the forefront of the data industry, bringing together a business partnership that excels in all aspects of today’s data market.

Mark Roy, founder of The Data Agency, said, “Having spent 20 years at the forefront of the industry’s leading companies, Jon needs little introduction from me. Suffice to say that his knowledge, vision and experience in data processing, acquisition and analysis will enable The Data Agency to deliver even better propositions to both our existing and future clients.  Having led our field for nearly two decades, I am extremely excited to see where the next few years will take us with Jon at my side.”

Jon Cano-Lopez, CEO of The Data Agency, said, “The Data Agency has an unparalleled industry reputation in providing market-leading data services. It’s a critical time for many businesses to be getting to grips with their data strategies. EU data protection legislation and widespread anticipation for the potential of Big Data top the list of many clients’ concerns.  The Data Agency is wonderfully positioned to help marketers maximise the opportunities presented by these challenges.  I have long admired The Data Agency’s approach and capability and I am looking forward to being able to build on the solid foundations already in place.