The shakers are filled with the same 100% real food ingredients that go onto KETTLE Chips, meaning five lucky winners have the opportunity to make their meals taste just as delicious. 

The video-led social campaign builds on the success of the ‘Real Food. Real Pleasure’ platform by encouraging the brand’s loyal social fan base to get creative in the kitchen by combining KETTLE’s real food seasonings with festive dishes.

The shakers feature five bespoke designs that were custom crafted to look like the iconic packs. At first sight, they look just like a pack of KETTLE Chips, but twist the packs and reveal chrome topped shakers filled with KETTLE’s most loved seasonings as well as some of their newest creations.

Algy Sharman, Joint's creative partner, says: “KETTLE challenged us to come up with something disruptive this Christmas that would communicate their real food credentials. This campaign does that in spades.”

Recipe suggestions include adding Sweet Chilli & Sour Cream seasoning to roast potatoes or Jalapeño Jack to honey glazed carrots. KETTLE also recommend beefing up festive stuffing balls with KETTLE’s newest seasoning Barbecue Beef Brisket or being incredibly indulgent by sprinkling Crispy Bacon and Maple Syrup on the sacred turkey centrepiece.

Alongside the competition, KETTLE and Joint will also be working with online personalities Chessie King and her KETTLE Chips obsessed boyfriend, Matthew Lewis Carter, who are set to release a video just after the competition launches.

“Some of our fans are so obsessed with our products, we’ve been told hundreds of times they’d love to get their hands on pure seasoning to sprinkle over their food. How could we say no? This is our chance to continue the investment into our brand whilst giving consumers  their chance to live their crisp-loving dreams. We know this is going to make someone’s Christmas - there are only five of these in the world!" said Kizzy Beckett, KETTLE Chips senior brand manager.