Colourful coffee machine experts, NESCAFÉ Dolce Gusto, have launched The Pod, a place where fans of the brand can share actions in exchange for virtual and real rewards. In essence it’s a mash up between grabbing a cup of coffee with your friends, a members-only coffee house and the joys of a free goodie bag.
As a Podster, users can earn stamps for their virtual coffee card, and prizes, discounts and freebies by completing challenges.
The programme was created with social media agency, Jam. This is the first time that NESCAFÉ Dolce Gusto have looked into rewarding coffee lovers in the digital space, and we are already seeing great results.
Iain Matthews, Head of Planning at Jam said: “We know that there are loads of coffee devotees online who are willing to share their passion, the Dolce Gusto Pod makes that even more fun and rewarding for those people.”
Laura Muirhead, Brand Manager at NESCAFÉ Dolce Gusto said: “The objective of the Pod is to drive advocacy of the NESCAFÉ Dolce Gusto brand via our super fans. We are really excited about the initial response to The Pod and are already seeing a huge wealth of brand content being shared by consumers. Our aim is to build the content and engage with our fans to share it across their networks, spreading the word for NESCAFÉ Dolce Gusto and ultimately driving brand awareness and sales.”view more - Creative
Categories: Hot Beverages, Soft Drinkslbbonline.com, Fri, 11 Jul 2014 15:23:49 GMT