Thu, 21 Jul 2022 16:15:34 GMT
As brands face a world without cookies, how can you ensure that your customers still want to share their personal data with you?
More intel: Third party data has been crucial to how brands have previously worked. Relying on that sweet spot of fine-grained digital ad targeting and audience segmentation that cookies have enabled. As browsers end their support of third party data, to provide greater privacy to consumers, marketeers are having to shift their dependence on it.
So the big question is, how can brands create an environment and situation where consumers feel comfortable handing over their valuable information? Chris Gold, director, acquisition marketing global commercial services UK at American Express, and Judy Lee, senior manager at Deloitte Consulting, will be joining ACNE London’s head of growth, Jack Williams, to share their insights.view more - Awards and EventsACNE London, Thu, 21 Jul 2022 16:15:34 GMT