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Johnsonville and Droga5 are Bringing Their A-Game to the Big Game

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'The Sausage Dome' is a show in which contestants from all around America pitch their Game Day grub to six real-life Johnsonville employees

Johnsonville and Droga5 are Bringing Their A-Game to the Big Game

The beginning of the year is time to reset, start anew and obviously, get ready for the Big Game in February!

While everyone is debating about what team will reign victorious this year, Johnsonville is focusing on making its sausage the most snacked-on snack at Big Game parties. To do so, they couldn’t just push out any Game Day recipes; they had to bring their A-game. But how do you find the greatest sausage dishes of all time? An all-out sausage reality show, of course.

Introducing the Sausage Dome: a show in which contestants from all around America pitch their Game Day grub to six real-life Johnsonville employees also known as “The Sausage Six.” In each episode, three contestants, ranging from a 13-year-old wonder chef to a familiar face (Italian Sausage Nonna Gina), give it their all for a chance to have their recipe live forever as one of Johnsonville’s official Game Day recipes. And most importantly, the three winners get a year’s worth of free sausage! Oh yeah! The stakes have never been higher for a sausage-related competition.

The winning recipes will even be integrated into digital and print campaigns to get the delicious word out. Johnsonville hopes that the big stage of the Dome, the charming Johnsonville members and the tasty sausage treats will put Johnsonville on everybody’s tables come Game Day. 

The first episode of the epic trilogy, has launched today. The remainder of the campaign will continue to roll out throughout the next two weeks. View the first episode, “A Twist of Fate,” below.

Get ready…for the most intense sausage-recipe reality series on the Internet.

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Edit Assistant: Ted Fields

Editor: Bogdan Bageag, Taylor Marr

Post Production / VFX

Director: Andrew Raley

Executive Producer: Matt Pickel

Post Production Company: T Group Production

Production Company

Associate Producers: Carol Gronner

DOP: Mario Panagiotopoulos

Executive Producer: Jenny Daly, Rob Lobl, Peter Woronov

Producer: Jacki Pass

Production Company: T Group Production

Production Manager: Christi DiCecco

EVP, Production & Operations: David Kelleher

Print / OOH

Retoucher: Mike Vorrasi

Client

Advertiser: Johnsonville Sausage

Creative Director: Anthony Rammer

Social: Stephanie Dlugopolski

Integrated Marketing Director: Jamie Schmelzer

PR and Social Media Manager: Stephanie Dlugopolski

Senior Group Marketing Director: Ryan Pociask

Shopper Marketing Manager: Stephanie Plehn

Creative Agency

Account Supervisor: Kate Tyler Monroe

Art Director: Max Friedman

Chief Creation Officer: Sally-Ann Dale

Chief Creative Officer: Ted Royer

Copywriter: Daniel Litzow

Creative Agency: Droga5

Creative Chairman: David Droga

Data Strategy Director: Lily Ng

Executive Creative Director: Scott Bell

Executive Digital Design Director: Rob Trostle

Global Chief Strategy Officer: Jonny Bauer

Group Account Directors: Julia Albu

Group Strategy Director: Aaron Wiggan

Head of Print Production: Rob Lugo

Integrated Producer: Grant Thompson

Photographer: Paul McGeiver

Senior Designer: Annie Ha

Senior Strategist: Marc Iserlis

Co-Head of Broadcast Production: Jesse Brihn, Bryan Litman

Director of Integrated Production Business Affairs: Dianne Richter

Head of Art Production: Cliff Lewis

Head of Interactive Production: Niklas Lindstrom

Integrated Production Business Manager: Grant Thompson

Interactive Media Producer: Cylla Senii

Senior Art Producer: Emily Heller

Senior Print Producer: Rick Gutierrez

Senior UX Designer: Annie Ha

Associate Creative Director: Chris Colliton, Kevin Weir

Genres: People

Categories: Food, Meat & Fish

Droga5 New York, Thu, 12 Jan 2017 14:29:47 GMT