Tue, 08 Nov 2016 09:50:19 GMT
For nearly 200 years, Johnnie Walker has inspired the world with stories of personal progress and today the brand announces the new Keep Walking America campaign, which is yet another powerful collection of stories celebrating the countless achievements, unwavering optimism, hardwork and tireless progression of the great people who call America home.
The new 360 marketing campaign will premiere in a :60 TV spot created by Anomaly and directed by Chris Sargent of Anonymous Content tonight (November 7th) during Full Frontal with Samantha Bee, which celebrates the cultural progress and diversity that represents the fabric of America today. The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain a progressive nation. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC.
You can visit www.KeepWalkingAmerica.com to view this new body of work.view more - Creative
Advertiser: Johnnie Walker
Post Production Company: Method Studios
Creative Agency: Anomaly New York
Director: Chris Sargent
Executive Producer: Ayelet Weinerman
Production Company: Anonymous Content
Audio Post Production: Heard City
Edit Company: Saints Editorial
Editor: Ross Birchall
Genres: People, Scenic
Categories: Spirits, Alcoholic BeveragesAnomaly London, Tue, 08 Nov 2016 09:50:19 GMT