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John Wall Learns of 'The Process' in BBDO NY's Foot Locker Spot

Creative 277 Add to collection

O Positive's Jim Jenkins captures an interesting scenario

John Wall Learns of 'The Process' in BBDO NY's Foot Locker Spot

Foot Locker has released a new commercial touting Washington Wizard point guard John Wall’s new signature line of adidas shoes available exclusively at Foot Locker.  Advertising continues to use the brand’s ongoing tag line “Foot Locker. Approved.” to underscore how Foot Locker is THE place to go for all the latest gear.

The new spot tells the story of how Wall’s first signature shoe achievement is one part in a broader “process” that marks the rise and fall of a pro-athlete.


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Client

Advertiser: Foot Locker

Production Company

Director: Jim Jenkins

DOP: Eric Steelburg

Executive Producer: Ralph Laucella, Marc Grill

Producer: (Line) Marc Grill

Production Company: O Positive

Offline

Edit Assistant: Nick Divers & Mike Leuis

Edit Company: McKenzie Cutler

Editor: Ian McKenzie

Executive Producer: Sasha Hirschfeld

Creative Agency

Creative Agency: BBDO New York

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (NY)

Executive Creative Director: Dan Lucey, Chris Beresford-Hill

Executive Producer: Anthony Curti

Head of TV / Production: David Rolfe

Planner: Brit Browning

Genres: Comedy

Categories: Shoes, Clothing and Fashion

BBDO New York, Wed, 29 Oct 2014 10:00:31 GMT