From saucy soft-serve to basketball dunking meatballs, to the very chefs and curbside dashers that make up the Flavourhood—every part of Canada’s neighbourhoods are represented in DoorDash’s latest campaign with agency partner, john st.
Whether you’re ordering a current craving, trying somewhere new, or hitting up a tried-and-true go-to, the latest campaign from leading last-mile logistics platform, DoorDash, is all about championing the food experience and the neighbourhoods and people that make it happen. “Food is an experience, it's not just a thing that shows at your door in a box, there are people and expertise and love behind these dishes.” says john st. CCO, Cher Campbell. “There’s a support system, an ecosystem at work in every neighbourhood and during the pandemic it’s become even more pertinent that we recognise these pieces at work.”
Once again, collaborating with directors Stevie Gee & Essy May of London’s Blinkink, the campaign explores the deliciously animated DoorDash Flavourhood through the eyes of the neighbourhood itself. Karate chopping sashimi, ollie popping burgers and animated chefs bring the neighbourhood to life while showcasing the creativity of every dish, cook, consumer and Dasher that resides within them. The people you see, the aromas you smell, the dishes you once travelled for yourself, they’re the backbone of what makes every neighbourhood unique.
“Home of chillers, makers and wake up and bakers,” reads Canadian poet, Britta Badour. Her words along with original music created by SNDWRX, add a flavour all its own, calling out to the people, places and communities that make up the DoorDash Flavourhood.
This is the brand’s second major Canadian campaign with agency partner, john st., and a deeper exploration into their previously established 'Welcome to the Flavourhood' platform.
The campaign launched with a national TV buy supported by digital, radio along with print and OOH. The campaign will run in market through Q2 with media purchased by Wavemaker.