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John St. 'Stanfield’s + Comedy Exposed!'

Creative 405 Add to collection

Do you dare strut your stuff in your underpants?

John St. 'Stanfield’s + Comedy Exposed!'

Introverts need not apply! Beginning Monday, Oct. 7, The Comedy Network and Stanfield’s are teaming up for a “revealing” talent competition asking Canadians to show off their stuff with Stanfield’s + Comedy Exposed.The bare minimum is required for eligibility: whether it’s a stripped-down acoustic set or stand-up in skivvies, all competitors must perform in their underwear. Acts of all kinds are encouraged to enter video submissions to through Nov. 17 for the opportunity to win a $5,000 cash and the chance to work with the Bell Media In-House Production team to develop a pilot for Comedy.


The Stanfield’s + Comedy Exposed! campaign, designed by Comedy and john st. for Stanfield’s, includes multiple digital stages and a series of co-branded TV spots conceived and produced by the Bell Media Agency. 

For additional exposure, each week, comedian and TV personality Graham Chittenden (COMEDY @JFL42) analyzes the most outrageous submission in the new Comedy-produced digital series, BRIEFLY EXPOSED, to run in conjunction with the promotion exclusively on In addition to the digital series, the co-branded website features a chance for fans to also have their say by rating their favourite submissions on a scale of one to five “briefs”(Stanfield's, obviously).

“When Bell Media was “briefed” about this campaign, we jumped at the chance to work with powerhouse brand Stanfield’s,” said Dave Caporicci,Managing Director, Bell Media Brand Partnerships. “Comedy is known to “stretch” the limits to deliver the most unique content, and a project like Stanfield’s + Comedy Exposed! is a great fit for the channel.”

“Stanfield's has been supporting men for more than 150 years in every conceivable endeavor a man can find himself,” said Jon Stanfield, President of Stanfield's Ltd. “Stanfield’s + Comedy Exposed! may be a bit out there, but every entrant can be comforted in knowing Stanfield’s has a long history on every stage a man can find himself. We are happy for our underwear brand to be part of something uniquely Canadian.”

“The Comedy Network seemed like a natural fit (pun intended), for Exposed!,” said Angus Tucker, Executive Creative Director at john st. “We're partnering up two fun, Canadian brands to support undiscovered musicians and comedians.” 

The campaign unfolds as follows:

Beginning Monday, Oct. 7, and ending Monday, Nov. 17 at 11:59 p.m. ET
Viewers can submit videos to
The first 200 entrants to sign up will receive a pair of free Stanfield’s underwear in which to perform.

The submission phase is supported by a 45-second on-air, call-to-action spot starting Tuesday Oct. 1, and 15-second teaser spots running throughout the submission phase
BRIEFLY EXPOSED, the complementary, co-branded digital series premieres exclusively at on Monday, Oct. 28.

Stage 2: TOP 5
Begins Monday, Nov. 18 and continues for two weeks
The Top 5 finalists are selected and announced via 60-second, co-branded spots
Top 5 finalists receive a trip to Toronto, including airfare and hotel accommodations
Stanfield’s + Comedy Exposed! sponsors Comedy’s Saturday night stand-up programming block
The Stanfield’s + Comedy Exposed! winner is announced Monday, Dec. 9.
The winner receives the opportunity to work with Bell Media In-House Production for the chance to develop a pilot for The Comedy Network, as well as a $5,000 cash prize

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john st., Thu, 03 Oct 2013 14:20:25 GMT