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John Merizdale Heads to Iconic Atlanta Roller Rink for SG Lewis Promo

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Bullion director heads back to Atlanta roots for 'Holding Back'

John Merizdale Heads to Iconic Atlanta Roller Rink for SG Lewis Promo

When Bullion's John Merizalde was tapped to direct SG Lewis' music video for "Holding Back", he returned to his Atlanta roots to set the promo in the iconic Cascade Roller Rink. 

"Growing up in Atlanta, Cascade was a place that always fascinated me," he says. "When I was a teenager, I had the experience of spending an evening at this unassuming roller skating rink on the west side. What immediately stuck out to me was the energy - the Cascade crowd was diverse, the music was electric, and the movement was contagious. I realised this wasn't just a place to skate; it was a subculture, a community. 

"When I heard "Holding Back" I realised this was not only the perfect opportunity to create a memorably groovy video but also a lasting tribute for this magical place. The track has a palpable sexiness that perfectly compliments the smoothness of Cascade skaters. Beyond the surface level coolness however, we wanted to layer some moodier undertones to match the lyrics, leaving us with a hybrid narrative doc that hopefully resonates with viewers. If anything, I hope this video motivates some of you to get up and grab a pair of skates."

The video brings together skate crews and the general public for a big party that makes fabulous viewing and could just spur on a few quick Google search for local skate parties. 

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Post Production / VFX

Colourist: David Torcivia

Production Company

Director: John Merizalde, Pasqual Gutierrrez (Co-director)

DOP: Kristian Zuñiga

Producer: Dylan Harrington

Production Manager: Jae Desouza


Sound Engineer: Matt Dunaway


Editor: Cami Starkman, Chad Sarahina

Genres: Music performance, Documentary, People, Action

Bullion Productions, Wed, 13 Jul 2016 11:24:32 GMT