John Lewis Teases First Christmas Ad from Saatchi & Saatchi

The John Lewis Christmas ad will be released on Thursday November 9th, a teaser has revealed.

The UK high street giant’s new creative agency, Saatchi & Saatchi, posted a 10-second video with a script of just five words this morning across its social media platforms, showing a sliver of what the spot will hold.

With the hashtag #traditiongrows, today's ad teaser shows a young boy shopping with his grandmother at a vintage-style antiques market. He spots an old box with the words “Grow your own perfect Christmas tree” on, looks over his shoulder and says the trailer's only lines: “Gran, can I have this?” He opens it up and the seed for a single tree is revealed inside.

While the John Lewis Christmas ad has been a hotly anticipated campaign every year for over a decade, this year’s will draw extra attention from the ad industry, being the first created by Saatchi & Saatchi after it won the account previously held by long-term incumbent agency adam&eveDDB.