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John Lewis is Never Knowingly UnderBowled with Cricket World Cup Tribute

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The reactive execution was created by adam&eveDDB’s Eddie Gold

John Lewis is Never Knowingly UnderBowled with Cricket World Cup Tribute

Within minutes of the England cricket team’s spectacular World Cup win against New Zealand at Lord's Cricket Ground on Sunday, John Lewis & Partners offered its own congratulations to the new champions, changing ‘Never Knowingly Undersold’ to ‘Never Knowingly Underbowled.’


The timely ad was displayed in St Johns Wood via DOOH, and nearby train stations for the departing crowds to see as they left after the match. It also ran in social, and in newspapers the following day amongst World Cup editorial.


The reactive execution was created by adam&eveDDB’s Eddie Gold, and the media was planned and bought by Manning Gottlieb OMD.

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Client

Advertiser: John Lewis & Partners

Head of Brand: Liz le Breton (Partner & Head of Brand and Content Marketing)

Social Marketing Manager: Rose Gibbons (Partner)

Senior Marketing Executive: Kinali Patel (Partner)

Media Agency

Media Agency: Manning Gottlieb

Media Planner: Lauren Ashford

Production Company

Production Company: King Henry

Creative Agency

Creative Agency: adam&eveDDB

Chief Creative Officer: Richard Brim

Creative Director: Laura Rogers

Copywriter: Eddie Gold

Art Director: Eddie Gold

CEO: Tammy Einav

Managing Partner: Miranda Hipwell

Business Director: Sam Brown

Account Manager: Arthur McCormick

Categories: Retail and Restaurants , Retail Stores

adam&eveDDB, Mon, 15 Jul 2019 16:39:58 GMT