John Fanning: Why Branding Is Still an Essential Ingredient in Building a Successful Business

John Fanning has been interviewed by Margaret Gilsenan, chief strategy officer and founder, Boys + Girls, and IAPI Board member. The interview was a must-attend event for IAPI members and marketers to hear first-hand from one of Ireland’s great brand philosophers.

If you missed it, you can listen back to the interview below to learn why branding is still an essential ingredient in building a successful business, on how this has always been the case even though routes to market may have changed over the years, and some shining examples of getting it right.

The interview focused on John’s argument for branding still being an essential ingredient in building a successful business and indeed on our recovery following Covid and Brexit; on how this has always been the case even though routes to market may have changed over the years; on how dangerous the digital era has been for brand marketers; and on some shining examples of getting it right.