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John Cena & James Harden Get Pumped for Foot Locker's 'Week of Greatness'

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Sports stars rejoice in BBDO New York & O Positive's new campaign

John Cena & James Harden Get Pumped for Foot Locker's 'Week of Greatness'

Foot Locker’s “Week of Greatness” is back – that time of the year when all the hottest new sneakers can be found in Foot Locker stores. It’s an event so big, ripples are being sent throughout the entire sports world.

And to demonstrate just how big a deal this is, Foot Locker will be debuting four new ads.  As the commercials state, “If it’s here, it’s approved.”

In one spot, boxer Manny Pacquiao overhears two kids talking about how Foot Locker is “finally giving the people what they want." Manny mistakenly assumes they are talking about a certain fight most people in the world would love to see him partake in (Google it if you don’t know).

In another, WWE wrestler John Cena steps in, overhearing two kids say the week is too good to be real, dead-panning that not everything good has to be real.

The third spot features James Harden, a NBA star frequently criticized for his lack of defensive abilities. When asked if he is going to the event, he becomes literally defensive.

And finally, Tim Duncan, the two-time NBA MVP known for showing no emotion, “freaks out” when MVP Derrick Rose tells him the week of greatness is back. And by “freaks out,” we mean he slowly turns over a plant out of excitement.

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Sound Mix: Tommy Juacarone/Sound Lounge


Edit Assistant: Nick Schneider (Harden, Duncan/Rose), Ryan Bukowski (Pacquiao, Cena)

Edit Company: NO. 6

Editor: Chan Hatcher (Harden, Duncan/Rose), Jason MacDonald (Pacquiao, Cena)

Post Production / VFX

Post Production Company: NO. 6

Production Company

Director: Kenny Herzog

DOP: Marc Laliberte

Executive Producer: Marc Grill

Producer: Ami Krane (Harden, Duncan/Rose, Cena), Grayson Bithell (Pacquiao, Duncan/Rose)

Production Company: O Positive Films

Production Manager: Fran Borden


Advertiser: Foot Locker

Creative Agency

Creative Agency: BBDO New York

Art Director: Austin Mankey

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (NY)

Copywriter: Mike Motch

Executive Creative Director: Chris Beresford-Hill, Dan Lucey

Executive Producer: Tricia Lentini (Harden, Pacquiao, Duncan/Rose, Cena), Tara Leinwohl (Harden, Cena), Angelo Ferrugia (Pacquiao), Anthony Curti (Duncan/Rose)

Group Account Directors: Troy Tarwater

Genres: Comedy

Categories: Shoes, Clothing and Fashion

BBDO New York, Thu, 20 Nov 2014 11:20:21 GMT