JOGMYDOG's Fight Against Xmas Dog Obesity

It’s no surprise to JOGMYDOG founder Shauna Laverty that Christmas time in Sydney sees an increase in paunchy pooches.

 
“It’s party time for dogs as they’re inevitably hand fed turkey and ham under the Christmas lunch table by well meaning families,” says Shauna, “but like everything in life, there’s a price to pay. That’s where jogmydog.com.au comes in to play (literally).”

 
To raise JOGMYDOG’s profile to Sydney dog owners, Draftfcb has created interactive park posters that demonstrate the benefits of their dog walking services while putting their contact info into consumers hands.

 
Says Simon Edwards, Creative Director of Draftfcb Sydney, “Shauna came to us with an issue we just couldn’t ignore. We’ve all seen obese dogs and turned away with embarrassment, so we were happy to do our bit to fight this problem, because let’s face it, it’s a growing one.”

 
Credits

 
Creative Director: Simon Edwards
Head of Art: Steve Liu
Copywriter: Elle Crozier
Art Director: Elle Crozier
Retoucher: Electric Art
Account Service: Kate Heatley