Fri, 04 Apr 2014 15:44:47 GMT
Brand ambassador Keira Knightley features as the elusive star who is forever out of the reach of her pursuer. MPC worked closely together with director Joe Wright on the dazzling spot, creating hologram effects and utilizing a large range of high-end CG and 2D techniques.
The spot opens with the camera passing though an LED stylized eye, crafted in 2D. The VFX team also worked to extend the elaborately built set featuring multiple levels and the iconic Chanel logo.
Keira is transformed into a glittering hologram using green screen footage, lens flares and flame Plug-ins.
The outdoor Paris sequences were embellished and enhanced by MPC’s VFX team, led by Dan Sanders. “The footage was beautifully shot by Joe but the surface of the Seine was a little choppy and the sense of a sunrise needed to be more distinct. We replaced the sky, altered the light on the buildings and created a perfectly calm river. We used stills from time-lapse footage in our matte paintings to integrate the whole scene seamlessly.” Dan explained. The team also added the sun, flares, twinkles and dappled light in the water.
The end frame was a combination of shot elements with light projections and lens flares, and a built CG signature bottle.
Director: Joe Wright
VFX Director: Chas Jarrett
Assistant Director: Adam Smith at RSA
Producer: Guy Heeley
VFX Producer: Josh King
VFX Supervisors: Dan Sanders & Bevis Jones
CG Lead: Martin Blunden
Colourist: George Kview more - Creative
Genres: Fashion & Beauty
Categories: Clothing and Fashion, Day WearMPC London, Fri, 04 Apr 2014 15:44:47 GMT