Joe Schaak's Century 21Super Bowl Spot

07/02/2012

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07/02/2012

BEEF FILMS and Red Tettemer + Partners create star-studded campaign

BEEF FILMS’ Director Joe Schaak Shoots Century 21’s Star-Studded Super Bowl Spot

Ad agency Red Tettemer + Partners called on BEEF FILMS’ Director Joe Schaak to shoot Century 21’s lively campaign for the 2012 Super Bowl XLVI. The new, high-energy spot, part of an overall multimedia campaign, boasts the creative wits of Century 21 Realtors through big deals with major players such as NFL Superstar Deon Sanders, American Olympic speed skater Apolo Ohno, and business mogul Donald Trump.

To view the new spot, which debuted during this year’s Super Bowl, click on the link beneath: http://bit.ly/BeefFilmsCentury21

Teasers for the spot were leaked online last week with a sneak peek on “The Today Show” on Friday.

The star-studded, New York-based shoot for Century 21 was the most complicated and challenging for BEEF Films to date, with the pre-pro happening in the midst of the holiday season. Getting everything prepped and ready for January was quite a feat, pulled off under the leadership of BEEF EPs Ashley Adams, Stephen Hens and EP/Line Producer John Malina. Notes Malina: "The best part of this project was watching how professional and in tune with himself Donald Trump is on-camera. It was a real pleasure working with such pros on the shoot."

For BEEF Director Joe Schaak, the chance to work with the ad agency creatives at Red Tettemer + Partners again, and for their new client Century 21, was an exciting opportunity. Add to the mix directing a series of celebrities, a talent the Director has mastered in recent years. “I knew that this was a big chance to help the agency creatives re-brand Century 21 and I was thrilled to be part of it,” says Schaak.

“I have a long-standing relationship with the agency, and was excited to see them land Century 21 as a client. When I saw their plans for this spot and knew they were unveiling it at the Super Bowl, I thought it was a bold departure. Working with celebrities is a unique challenge because celebrities understand very clearly that they are their own brand. As a Director, my role is to be sensitive to that and balance the advertisers brand with that of the celebrity. We had a great time making this spot on our shoot in New York. It’s validating to see it get so much attention.”

Credits:

Client: Century 21

VP National Advertising: Chris McGeary

Sr. Director, National Advertising: Steve Gregersen, Sr.

CMO: Bev Thorne

Agency: Red Tettemer + Partners

Chief Creative Officer: Steve Red

Executive Creative Director: Steve O’Connell

VP Creative Director: Bryon Lomas

Copywriter: Mark Garman

Senior Producer: Joe Mosca

Managing Partner: Carla Mote