If there’s ever been a year where brands have needed their digital agencies to be on truly on point, it’s this utterly unexpected yet appropriately futuristic decade rounder we find ourselves in now. Which is why Joe Public Connect is especially proud to be celebrating its (4th consecutive) win as Med-Large Agency of the Year, at the 2020 New Generation Social & Digital Media Awards.
This year’s ‘New Gen’ Awards took place on 25th September, as a 70-minute virtual ceremony. As the digital arm of Joe Public United, Joe Public Connect was honoured to win a total of 12 awards across various categories, including five golds, four silvers and two bronzes.
The New Gen Awards prides itself as being a platform that ‘identifies true winners at the forefront of South Africa’s future communications, media and digital technologies’.
Mpume Ngobese, managing director at Joe Public Connect says, “We Are honoured to be acknowledged for the exceptional work our teams have produced over the last year, while successfully navigating both the volatility of the economy and the digital media landscape on behalf of our clients. But even more significant for us is the fact that we are able to take the stage as the top agency for a fourth consecutive year.”
She adds: “This is no accident – it’s the result of our ongoing drive to live our brand purpose of growing our people and our clients. Time and again, we see that through putting our purpose first, our campaigns contribute to improving the lives of South African consumers. This is at the core of who we are as a company and what drives us in developing powerful strategies that move us, and our clients, forward.”
It’s this ‘Joe’ purpose of growing its clients, across the spectrum, that drives the brand and communications group forward – fuelled by the belief that growth is a virtuous circle, linking the growth of its talentto the growth of its creative product, to the growth of its clients – and ultimately,to the greater good of the country.
Awards List:
Award | Title | Category | Ad Title |
Large Agency of the Year (4th Consecutive Year) | |||
Gold | Jet (Edcon) | The New Generation OnlineStrategy of the Year | |
Gold | Jet (Edcon) | Most Viral Campaign by an Agency | The Great Stigma Clearance |
Gold | Nestlé KitKat | Excellence in Content Marketing | Take a Break and Celebrate Your City |
Gold | Nedbank | Best Integrated Marketing Campaign by an Agency | Secrets |
Gold | Chicken Licken | Most Innovative Use of Social and Digital Media | Everyone's Talking About It |
Silver | Expedia | Best Corporate Website | Dominican Republic Beyond the Beach |
Silver | Chicken Licken | Best Integrated Marketing Campaign by an Agency | Everyone's Talking About It |
Silver | Jet (Edcon) | Best Integrated Marketing Campaign by an Agency | The Great Stigma Clearance |
Silver | Jet (Edcon) | Most Innovative Social and Digital Media by a Large Agency | The Great Stigma Clearance |
Bronze | Chicken Licken | Excellence in Content Marketing | Everyone’s Talking About It |
Bronze | Revlon | Best Influencer Marketing Campaign by an Agency | Revlon Photoready Candid SA Launch |