Joe Public Takes Gold at the New York Festivals Awards

Joe Public scooped three awards at the prestigious New York Festivals Advertising Awards. The branding and communications group walked away with two golds and a silver for Nedbank 'Secrets' and also received three finalists for Nedbank 'Savings Month' – both of which were campaigns entered into the Financial Advertising category.

“Receiving recognition as a top agency amongst global entrants for these two campaigns in particular is immensely rewarding. More and more, we’re seeing that the work that truly delivers on the growth of our clients is the very same work being recognised for its uncompromising creative excellence. And it’s often also the work that requires the biggest leap of faith from our clients to make. We need to recognise our partners at Nedbank for their boldness and foresight in jumping at the chance to co-create what is arguably their bravest piece of work made to date,” said Xolisa Dyeshana, Joe Public’s chief creative officer.

The agency also recognises every person involved in making this incredible body of work – from creative to technical to production teams and beyond – all of whom poured in endless amounts of talent, effort and passion to ensure that the end product was truly world class. Both Nedbank campaigns deal with subject matter this is becoming increasingly relevant in our current financial climate. Secrets, in particular, delves into the

difficulties faced by countless South Africans for whom money matters are so often shrouded in secrecy, as a source of deep anxiety and shame.

This particular piece of work resonates deep within the walls of the agency as it delivers on our growth of our country mandate through our creative product. “We really wanted to inspire and encourage South Africans to think more deeply and intentionally about their financial wellbeing; to open the way for difficult conversations and to offer people the help that they need to improve their financial situations,” said Khensani Nobanda, group executive, Group Marketing and Corporate Affairs.

Founded in 1998 and growing into Joe Public United in 2007, this integrated brand and communication group marks its 21st year as one of South Africa’s largest 100% independently owned advertising agencies. The group’s philosophy is grounded in the purpose of growth, existing to grow its people, clients and country. The group’s service offering is through its specialist companies: Joe Public (Above-the-line), Joe Public Connect (Digital), Joe Public Engage (Public Relations), Joe Public Ignite (Beyond-the-line) and Joe Public Shift (Brand Design). The group also has African and European partners/affiliates in eight different countries.

 

Nobanda added that a large majority of South Africans have been struggling for a long time with financial insecurity caused by poor planning, an endless debt cycle and little or no retirement planning. “With the Covid-19 pandemic causing untold financial strain on South Africans, the

importance of being honest about financial habits and finding new solutions for challenging money matters is more urgent than ever before,” she concluded.

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