Carter Murray, worldwide CEO of FCB, announced today that Joe Oh will join FCB West as chief executive officer. Oh is the successor to current CEO, Dominic Whittles, who will move into the chairman position. Oh, who began his career with FCB San Francisco as an account executive and media planner in 1996, re-joins FCB from OnCue, the mobile video platform previously known as Intel Media, where he served as executive director.
“I was impressed right off the bat by Joe’s passion and knowledge for the digital and technology space, especially in the Bay Area,” said Murray. “I know he’ll bring his agency management expertise and his entrepreneurial spirit to the talented team over at FCB West.”
Oh joins with nearly 20 years of digital marketing and technology experience. During his time at OnCue, he helped grow the digital media organization to more than 300 professionals and oversaw the marketing strategies, strategic planning, product development and overall business objectives for the company. He also spent two years as vice president of client strategy at Razorfish, where he led digital strategy for clients such as Activision, Kia Motors America, HTC, Hyundai Motors America, Disney and Sony. In 2010, he founded OH Collective, a strategic marketing consultation focused on technology start-ups. He also spent time at Hub Strategy as general manager & partner, Duncan/Channon as account director, and Lowe & Partners Worldwide as an account supervisor.
“Originally I was attracted to the role for sentimental reasons, as it was where I began my career,” said Oh. “But after talking with Dominic and Carter, I knew that my unique experiences on the client side and in the tech space perfectly aligned with the strategic goals of FCB West. I’m excited to partner with a creative so deeply rooted in global experiences as Karin Onsager-Birch and look forward to working with clients like Levi’s, Ghirardelli, Kikkoman, Electronic Arts and Eli Lilly.”
Whittles, who will become chairman of the agency, began his career at FCB San Francisco in 1985 and rose through the ranks from group account director overseeing campaigns for the likes of Taco Bell, Clorox, Levi’s and Amazon to general manager and CEO of the San Francisco office.
Murray credits Whittles’ leadership with shaping FCB’s presence on the West Coast. “Over the years, Dominic has worked tirelessly to grow and cultivate the talent and creative work coming out of our San Francisco office. As chairman, he’ll continue to inspire and advise by joining the FCB Global Digital Transformation Team.”