Joe Dy Joins Wunderman Thompson Philippines as Chief Creative Officer

Multi-awarded creative leader Joe Dy is joining Wunderman Thompson Philippines as its new chief creative officer.

The WPP agency has grown exponentially over the past couple of years, more than doubling in size after steadily increasing both its business and personnel. As part of Wunderman Thompson’s growth plans, Dy will be partnering with chief executive officer Golda Roldan in steering the business and driving their growth engine from the creative end. 

“We’re very happy to be welcoming Joe back to the Wunderman Thompson family,” shares Roldan, “A lot of what we have achieved these last few years was built on foundations that he and I helped establish under our late mentor and friend, Dave Ferrer.” 

Dy had previously been part of Wunderman Thompson, then a part of J. Walter Thompson’s leadership team back in 2012-2014, during which he helped the team win a Gold Lion and acquire a foothold in some of their biggest clients today. 

“My intention was to bring in a leader from a big agency who can help us as we grow. Someone with a solid creative reputation, who would fit our culture, who has a passion for great work, for awards, for the business and most importantly for the people,” explained Roldan. “And Dy fits all the criteria perfectly.”

Most recently, Joe was CCO with McCann Worldgroup Philippines, one of the country’s biggest agencies. During his time, he helped guide the company into becoming one of the most awarded agencies in Asia. Dy led his team to winning Gold Lion at Cannes and the country’s first three Golds at the APAC Effies, along with several other honors. 

A consistent award winner throughout his career, Dy has multiple achievements under his belt, including metals from major international creative and effectiveness shows such as Cannes, Clio, The One Show, APAC Effies, The New York Festivals, AdFest, Spikes, Tangrams and London International. He also led his team to winning agency of the year at both the Asia-Pacific Tambuli Awards, and the Local Kidlat Awards, and to becoming the best performing Philippines agency at the APAC Effies for three straight years.

“I’ll always be thankful for the trust, opportunities and growth I received, and I hope to bring some of that experience when I rejoin Wunderman Thompson,” explains Dy. “Wunderman Thompson has already been doing some really good work in the past couple of years and I’m really excited to see what we can achieve together.” 

The move also sees Dy reunite with former teammates and fellow Creative Guild Hall of Famers, Wunderman Thompson executive creative director Brandie Tan and Deputy-ECD Tin Sanchez in forming a solid creative leadership team.  

“We go way back, and the chance to collaborate with them again was a major factor in my decision,” adds Dy, “I’m thrilled to be teaming up with two strong, well-renowned and well-traveled creative leaders who share my drive and passion for great work.”