Jodi Robinson, president of Digitas North America, today expands her role to oversee all business in North America, the largest Digitas operation. She will continue to report to Michael Kahn, global brand president of Digitas.
A 20-year Digitas veteran, Jodi was previously named North America co-president in October 2017, and has led agency relationships across consumer packaged goods, automotive, retail, and financial services industries.
The connected North American-based capabilities, data & analysis, media, strategy and technology, the agency’s four Centers of Excellence, and the North American office managing directors, will all report directly into Jodi.
“Given she has been co-leading North America, this is a natural, strategic and so very well-earned expansion of her role. Her expanded role continues to position Digitas to deliver true marketing transformation for clients, on a global scale,” said Kahn.
As part of this change, Jodi will also expand her executive sponsorship duties on a number of key clients.
Digitas has an extended network through Publicis Media, one of the four solutions hubs of Publicis Groupe.