I Like Music
Electriclime gif
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Jo'burg Ballet Releases Latest #BiteSizeBallet Film for Gay Pride Festival

Creative 145 Add to collection

The film is part of an ongoing campaign from TBWA\Hunt\Lascaris, tying ballet to trending stories

Jo'burg Ballet Releases Latest #BiteSizeBallet Film for Gay Pride Festival
Timed with the annual Johannesburg Pride Festival taking place in South Africa this past weekend, Johannesburg Ballet Company has released the latest film in its mini-ballet series #BiteSizeBallet, which aims to take ballet out of the dance studio and theatre and into popular culture.

The Johannesburg Gay Pride festival (Africa’s first and largest) inspired the Johannesburg Ballet Company to join the conversation and address the issue of LGBTQ rights. 

This latest spot shines a spotlight on the anti-LGBTQ laws of many African countries, and supported the event where many South Africans put their safety and freedom at risk to come together and show support for the LGBTQ community. 

The recently launched #BiteSizeBallet campaign, created by TBWA\Hunt\Lascaris, is an ongoing series of little ballets inspired by the big, trending stories of the moment. Each ballet is beautifully documented in a short film, which is then fed back into the online conversation as quickly as possible. 

#BiteSizeBallet has now released four episodes across social including their Game of Thrones inspired film, a re-enactment of the McGregor Mayweather fight and an important and timely address of violence against women, all remaining relevant and current while introducing a new generation to the art of ballet.
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Music performance, People

Categories: Events, Sports and Leisure

TBWA Hunt Lascaris Johannesburg, Wed, 01 Nov 2017 11:58:12 GMT