Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Jimmy Kimmel Show Proves Sanuk Shoes are 'Never Uncomfortable'

Creative 0 Add to collection

'Cousin Sal' gets unsuspecting bystanders involved with stunt from Ignited

Jimmy Kimmel Show Proves Sanuk Shoes are 'Never Uncomfortable'

Independent, full-service advertising agency Ignited has created a unique promotion for Sanuk, the not-so-typical footwear brand, which aired last night on Jimmy Kimmel Live! Jimmy’s sidekick “Cousin Sal” had some fun with unsuspecting bystanders in order to bring Sanuk’s “Never Uncomfortable” platform to life on a national stage while reaching a new audience of target consumers.  

Working with the show’s writers, Ignited created this “circle of comfort” stunt to demonstrate that no matter how uncomfortable a situation, Sanuk shoes will always keep people comfortable. Instead of a traditional TV spot, Ignited and Sanuk chose to go the more unique route of creating a branded segment on a popular late night show in an effort to convey Sanuk’s comfort messaging in an organic and humorous way. 

As late night television continues to evolve – from recently saying goodbye to Leno and Letterman to their successors finding success with an online audience – brands have a unique opportunity to reach fans and make new ones by integrating with popular comedians like Kimmel and Fallon.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy

Categories: Shoes, Clothing and Fashion

lbbonline.com, Wed, 27 May 2015 14:01:31 GMT