Jimmy John's and Snapchat Gobble Up the Subs With Interactive Snapchat Lens

Jimmy John’s is partnering with Snapchat to introduce its $3 Little John sandwiches through a Snapchat lens where players rack up points by grabbing and gobbling flying subs. Advertising agency Work in Progress (WIP) developed the fun and engaging activation, which launches today.

You can check out a video of the lens in action below:

The game accesses the smartphone’s camera and “shrinks” the user’s mouth so that it’s the perfect size for eating the new $3 Little John, which the chain describes as “A Skinny Mini Version of Any Original Sandwich.” The person’s modified face appears on screen as a countdown begins. The goal is to devour as many sandwiches as possible in 30 seconds.

The targeted lens campaign will run for four weeks following the national launch. This is Jimmy John’s first-ever national Snapchat lens purchase.