Ogilvy North America
Fri, 04 Jun 2021 09:49:30 GMT
Americans eat a lot of eggs, especially at breakfast. In fact, they consume an estimated 279 eggs per year. With that kind of popularity, eggs deserve the perfect partner on the plate. That's why on National Egg Day, June 3rd, Jimmy Dean, America's favourite protein breakfast brand, is giving breakfast fans eggs' best pairing – free sausage.
"We know eggs rank high in America's hearts. From fried to scrambled, their versatility is unmatched and their ease of preparation has made them a fridge staple for quick breakfasts or weeknight meals. But we also know eggs taste even better when paired with our signature seasoned sausage," said Christopher Olson, senior brand manager, Jimmy Dean brand. "We're excited to recognise eggs' place on America's plates and reward everyone with a delicious and savoury compliment to their eggs – our sausage."
Scan an Egg, Get a Sausage
On National Egg Day, June 3rd, Jimmy Dean brand is turning every egg into an offer for free sausage to encourage consumers to cook up a warm, satisfying breakfast with the dynamic duo.
Here's how to get in on the fun:
"We think it's a pretty 'egg'citing program and cannot wait to help people celebrate this perfect partnership of sausage and eggs," added Christopher.
The unique lens goes live on the Snapchat app on June 3rd, 2021 at 12 midnight Eastern Time with up to 10,000 offers available for redemption.
Deputy Worldwide Chief Creative Officer: Joe Sciarrotta
Executive Creative Director: Isaac Pagán-Muñoz
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Lens Development: The Mill
Post Production / Video: Optimus
Photographer: Lucas Zarebinski
Categories: Food, DairyOgilvy North America, Fri, 04 Jun 2021 09:49:30 GMT