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Jimmy Dean Hijacks America's National Egg Day with Free Sausages

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Jimmy Dean Brand unites two breakfast icons for the morning pairing America deserves in campaign from Ogilvy

Jimmy Dean Hijacks America's National Egg Day with Free Sausages

Americans eat a lot of eggs, especially at breakfast. In fact, they consume an estimated 279 eggs per year. With that kind of popularity, eggs deserve the perfect partner on the plate. That's why on National Egg Day, June 3rd, Jimmy Dean, America's favourite protein breakfast brand, is giving breakfast fans eggs' best pairing – free sausage. 

"We know eggs rank high in America's hearts. From fried to scrambled, their versatility is unmatched and their ease of preparation has made them a fridge staple for quick breakfasts or weeknight meals. But we also know eggs taste even better when paired with our signature seasoned sausage," said Christopher Olson, senior brand manager, Jimmy Dean brand. "We're excited to recognise eggs' place on America's plates and reward everyone with a delicious and savoury compliment to their eggs – our sausage."

Scan an Egg, Get a Sausage 

On National Egg Day, June 3rd, Jimmy Dean brand is turning every egg into an offer for free sausage to encourage consumers to cook up a warm, satisfying breakfast with the dynamic duo.

Here's how to get in on the fun:

  1. Scan: Through the exclusive, first-of-its-kind Jimmy Dean brand lens on the Snapchat app, use your phone to scan a fresh egg and swipe up to start redeeming this free sausage offer. Once prompted, you will be asked to enter your phone number and will receive a text to opt into the offer. 

  2. Shop: Head to the refrigerated aisle of the grocery store and purchase a 1lb roll of Jimmy Dean fresh premium pork sausage (any of the 8 signature seasoned varieties applies). 

  3. Submit: Take a photo of your receipt and submit to receive $5.99 for your purchase conveniently through your PayPal account. 

  4. Savour: Enjoy your fresh Jimmy Dean sausage and eggs.

"We think it's a pretty 'egg'citing program and cannot wait to help people celebrate this perfect partnership of sausage and eggs," added Christopher.

The unique lens goes live on the Snapchat app on June 3rd, 2021 at 12 midnight Eastern Time with up to 10,000 offers available for redemption. 

To learn more about the Jimmy Dean brand, it's signature sausage, sandwiches and other products, visit and follow @JimmyDean on Twitter, Facebook and Instagram.

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Deputy Worldwide Chief Creative Officer: Joe Sciarrotta

Executive Creative Director: Isaac Pagán-Muñoz

Creative Director: Pat Seidel

Creative Director: Chris Rose

Creative Director / Copywriter: Michael Franklin

Associate Creative Director / Art Director: Giovanni Muratori

Executive Design Director: Gabe Usadel

Creative Director, Design: Olen Amelia

Chief Strategy Officer: Karl Turnbull

Group Planning Director: Katie Sheeran

Associate Strategy Director: Jaime Mougan

Executive Direction of Digital Production & Technology: Preeti Shah

Director, Digital Production: Jessica Rivera

Group Director, Creative Technology: Kaare Wesnaes

Producer: Justin Moreno

Managing Director: James Hidden

Account Director: Adam LeGrand

Account Director: Jordan Hallmark

Account Executive: Maddie Savin

Managing Director, PR: Melissa Smith

Senior Vice President, PR: Chrstina Smith Marion

Account Director, PR: Francesca Lee

Account Director, PR: Cami Crawford

Account Executive, PR: Enrique Hernandez


Strategy Planning Director: Kelsey Alexander

Strategy Planning Director: Bobby Laing

Director, Digital Investment: Brittany Rollheiser

Associate Director, Digital Investment: Nate Burstein

Production & Post

Lens Development: The Mill

Post Production / Video: Optimus

Photographer: Lucas Zarebinski

Categories: Food, Dairy

Ogilvy North America, Fri, 04 Jun 2021 09:49:30 GMT