Fri, 06 Nov 2020 11:50:46 GMT
Supermarket Aldi has premiered its Christmas advert which sees the nation’s most beloved vegetable, Kevin the Carrot, return to screens to mark the start of the festive season and bring back the much needed wonder and magic of Christmas.
The country was left on tenterhooks and rooting for the plucky carrot’s safe return following his appearance earlier this week in a teaser advert. Just days ago, Kevin set the sky alight, Top Gun style, in a fighter jet escapade with co-pilot Turkey. He was left perilously adrift with a flaming parachute, leaving fans asking Where is Kevin, and will he manage to get home to Katie and family in time for Christmas?
Determined to be reunited with his loved ones no matter what, Kevin is fortunate enough to find a few new friends to help. Getting him out of his snowy spot of bother is a friendly hedgehog, Harry, who gives him a lift in the advert created by McCann UK.
But the twists don’t stop there! While riding as fast as they can through the night, they fall into a deep ravine and splash into a fast-flowing river. The hope of Kevin making it home to his family seems to be fading fast when who should appear but Father Christmas, played by much-loved actor and narrator of previous Kevin the Carrot adverts, Jim Broadbent. Can Santa help Kevin finally make it home? Of course he can.
Sean McGinty, marketing director at Aldi UK, said: “We’re all thrilled to see Kevin back on our screens again, getting up to his usual tricks. Kevin’s popularity keeps on growing and this year, more so than any other, Kevin’s return to TV screens will come as a welcome relief for so many.”
After premiering on YouTube today, fans can also see the advert at 19.45 on ITV where it will make its terrestrial TV debut.
Jim Broadbent commented that he was delighted to be involved with the advert yet again: “It is my great pleasure to step into Father Christmas’ shoes and bring the festive spirit to life for Aldi with my co-star Kevin the Carrot. I hope this campaign brings a little joy and magic to everyone this Christmas.”
Last year Aldi saw Kevin the Carrot take on the Brummie gang of ‘Leafy Blinders’. The 2019 advert was crowned the most effective Christmas advert of 2019.
Client Company: Aldi UK
Client Name and Job Title: Sean McGinty, Marketing Director and Ian Lewis, Marketing Manager at Aldi UK
Creative Agency: McCann UK
Chief Creative Officer: Dave Price
Creative Director: Neil Lancaster
Creative Team: Clive Davis and Andy Fenton
Planning Director: Jamie Peate
Managing Director: Simon Buchanan
Managing Partner: Laura McKinlay
Agency Producers: Lucy Moore, Melissa Bennett and Amy Mayers
Production Company: Stink
Post-production: Psyop - Directors
Editor: John Mayes (Marshall Street Editors)
Audio: Parv Thind (Wave)
Music: SixtyFour Music
Media Planning and Buying Agency: UM Manchester
Genres: Animation, People, Action, Storytelling, Dialogue
Categories: Supermarkets, Retail and RestaurantsMcCann UK, Fri, 06 Nov 2020 11:50:46 GMT