Tue, 13 Oct 2015 12:59:06 GMT
DigitasLBi has named Jimmy’s Iced Coffee founder Jim Cregan as a keynote speaker at the UK NewFront, which takes place this Friday 16th October on London’s Brick Lane.
Cregan, who will speak about transformation in marketing, set up his business after discovering a love of iced coffee whilst travelling in Australia. He created Jimmy’s Iced Coffee with the help of his sister Suzie Cregan, launching the brand in Selfridges in 2011. Their products can now be found in over 3,000 outlets across the UK including Tesco, Waitrose and BP.
Cregan joins a line-up of speakers which includes Professor Hugh Herr PhD, head of the biomechatronics research group at MIT Media Lab, NASA astronaut and U.S. Navy Commander Reid Wiseman; DJ, TV presenter and founder of The Pool, Lauren Laverne; Wired UK Contributing Editor Ben Hammersley; and Mumsnet founder and CEO Justine Roberts,
Now in its second year the DigitasLBi UK NewFront brings together leading artists, creative thinkers, media owners and innovators to pioneer brave and experimental new approaches to content creation.
Taking place on the afternoon of Friday 16th October at the iconic Brick Lane Backyard Market, the 2015 DigitasLBi UK NewFront will explore how technology is transforming our daily lives – from our health and wellbeing, to the cars we drive, the content we consume and the way we interact with brands.
Founded in the US in 2008, the DigitasLBi NewFront initiative has gone from strength-to-strength, helping marketers harness the latest branded content opportunities. DigitasLBi first brought the concept to the UK in 2014 as part of the IAB Digital UpFronts, with speakers including entrepreneur Cindy Gallop, former England rugby coach Sir Clive Woodward and writer and comedian Adam Buxton. The partnership continues this year with DigitasLBi’s focus on content, creativity and marketing innovation providing the perfect runway into the IAB’s week-long series of events aimed at encouraging longer term thinking and planning for digital..
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Categories: Soft Drinks, Hot BeveragesDigitas, Tue, 13 Oct 2015 12:59:06 GMT