Tue, 15 Feb 2022 09:38:17 GMT
Jim Carrey suits up as his titular The Cable Guy role in Verizon’s Super Bowl ad, produced by McCann and Hungry Man, with audio mixing and recording by Sonic Union. Australian actor Geraldine Viswanathan stars alongside Carrey in the commercial, in which a disbelieving Chip Douglas (Carrey) questions the truth that she does not need cable because she has Verizon 5G.
Verizon CCO and SVP Andrew McKechnie said tying their new product to Carrey's beloved alter ego made sense both creatively and professionally — and that Carrey was happy to reprise the role, if only briefly.
"[Carrey] was pretty psyched to do this and felt like this was the right time-you can't get a better moment than the Super Bowl to do something like this," McKechnie told Adweek. "Hopefully, when the viewers see it, it will feel like a great story both from a cultural standpoint and, in terms of 25 years later, what The Cable Guy ultimately represents.”
To quote Chip Douglas in the original film, “That’s your sweet spot right there.”view more - Creative
Agency: McCann/New York
Production Company: Hungry Man
Colorist: Tom Poole
Color Producer: Alexandra Lubrano
Music: Duotone Audio Group
Composer/Creative Director: Peter Nashel
Composer: Eric Hachikian
Audio Post: Sonic Union
Mix Engineer: Paul Weiss
Categories: Utilities, InternetSonic Union, Tue, 15 Feb 2022 09:38:17 GMT