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Jim Carrey Reprises His Iconic Cable Guy Role for Verizon's Super Bowl Spot

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Sonic Union provides audio mixing and recording for McCann and Hungry Man's Big Game ad

Jim Carrey Reprises His Iconic Cable Guy Role for Verizon's Super Bowl Spot

Jim Carrey suits up as his titular The Cable Guy role in Verizon’s Super Bowl ad, produced by McCann and Hungry Man, with audio mixing and recording by Sonic Union. Australian actor Geraldine Viswanathan stars alongside Carrey in the commercial, in which a disbelieving Chip Douglas (Carrey) questions the truth that she does not need cable because she has Verizon 5G.

Verizon CCO and SVP Andrew McKechnie said tying their new product to Carrey's beloved alter ego made sense both creatively and professionally — and that Carrey was happy to reprise the role, if only briefly. 

"[Carrey] was pretty psyched to do this and felt like this was the right time-you can't get a better moment than the Super Bowl to do something like this," McKechnie told Adweek. "Hopefully, when the viewers see it, it will feel like a great story both from a cultural standpoint and, in terms of 25 years later, what The Cable Guy ultimately represents.”

To quote Chip Douglas in the original film, “That’s your sweet spot right there.” 

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Credits

Agency: McCann/New York

Chief Creative Officer Tom Murphy
Chief Creative Officer Eric Segal
Chief Production Officer Aaron Kovan
Deputy Chief Creative Officer Isaac Silverglate
Deputy Chief Creative Officer WeiWei Dong
Director of Verizon Production John McAdorey
Group Creative Director Ben Morejon
Group Creative Director Andrew Curtis
Senior Producer Tyler Neely
Chief Creative Officer Andrew McKechnie

Production Company: Hungry Man

Director Bryan Buckley
Talent Jim Carrey
Producer Matt Lefebvre
DP Scott Henriksen
Production Designer David Skinner

Editing: NO6

Editor Jason MacDonald
Senior Assistant Editor Max Redinger

VFX: Parliament

Senior Flame Artist Ed Skupeen

Colorist: Tom Poole

Color Producer: Alexandra Lubrano

Music: Duotone Audio Group

Executive Producer Ross Hopman

Composer/Creative Director: Peter Nashel

Composer: Eric Hachikian

Audio Post: Sonic Union

Mix Engineer: Paul Weiss

Genres: Comedy

Categories: Utilities, Internet

Sonic Union, Tue, 15 Feb 2022 09:38:17 GMT