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Jigsaw Appoints John Matthews As New Managing Director



Joining the company after three yeas as director at Loop Brands

Jigsaw Appoints John Matthews As New Managing Director
Sydney based strategic insights consultancy Jigsaw has announced the appointment of John Matthews who joins as managing director.

Brand strategist Matthews brings more than 20 years of strategy and research experience to Jigsaw. He joins Jigsaw after three years as director at Loop Brands, where he was instrumental in transforming the packaging company into an award-winning brand design agency.

Matthews has also held positions as head of strategy at Landor Associates and Blue Marlin. He has led strategic and creative programs for major brands such as Kellogg’s, Microsoft, ANZ and Mirvac.

“I started my career in research, and I have a real love and respect for insight and its power to transform brands,” said Matthews.

“My primary focus at Jigsaw is to lead a team that pioneers creative thinking and new approaches to keep our clients a step ahead of the competition. Challenging insights represent a real competitive advantage for brands and I want Jigsaw to be the first port of call for clients who want to use them to drive innovation and growth.”

“Jigsaw has a reputation for quality people and quality insight that’s second to none.  I’m looking forward to bringing a creative and innovative edge to our amazing team steering the agency towards continued success.”

“We are thrilled to welcome John to Jigsaw,” said Matthew Melhuish, chief executive officer of Enero Group Limited.

“John has worked with blue-chip brands for two decades, delivering insights that connect brands, consumers, and trends, and his energy and enthusiasm make him a clear choice for Jigsaw. I look forward to seeing Jigsaw continue to deliver excellent results under John’s stewardship.”
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