The North’s leading leisure airline and package holiday specialist, Jet2.com and Jet2holidays have appointed MEC Manchester to handle all their media and digital planning and buying requirements.
Starting with immediate effect, the leading media agency MEC will be responsible for driving both awareness and customer acquisition for both brands across all media, digital and paid search channels.
The appointment follows a competitive pitch and means that Jet2.com and Jet2holidays will now be MEC Manchester’s largest client.
Gavin Forth, Head of Marketing at Jet2.com and Jet2holidays, said: “MEC impressed us with its understanding of our proposition and commercial priorities. They provide marketing leading performance planning skills coupled with the level of thinking, service and buying skills required to drive future growth for Jet2.com and Jet2holidays as we move into 2015.”
Mick Style, Managing Director, MEC Manchester, added: “Following a rigorous pitch process that pushed the whole agency to its limits, I am delighted that Jet2.com and Jet2holidays have decided to appoint MEC. This is our largest ever regional pitch win and I am proud that it demonstrates the agency’s capabilities in media, digital and search communications.”view more - Hires, Wins & Business
Categories: Travel, Holidaylbbonline.com, Fri, 14 Nov 2014 13:43:42 GMT