Following their recognition by the BCMA (Spanish Association of Branded Content) Content Scope study in the discipline of branded content, FCB Spain are strengthening their commitment to strategic creativity and content with the appointment of Jesús Revuelta as General Creative Director.
Jesús will announce his first signings in the next few days.
Pablo Muñoz, CEO of FCB Spain and Executive Vice President of the BCMA said: "As soon as I met Jesús, I had the certainty that I had finally found my creative partner. Jesús shares 100% our point of view on commercial communication and he will help us build a leading team. With the signing of Jesús as Creative Director and the continuity of Manuel Lopez as a Director of Strategy, FCB Spain starts a new phase that will undoubtedly be full of successes.”
Commenting on the current situation in the sector, Jesús Revuelta says: "We are living an exciting moment in which the sector is increasingly seeking out the loophole in brand entertainment in any of its forms. Within the networks in Spain FCB Spain is the most specialized creative agency in this sector so together we will continue to explore and help customers to develop in that direction.”
Jesús has a creative profile with strategic capacity and international experience. After his beginnings at Bassat and OgilvyOne Barcelona, Jesús developed his longest professional stage at DoubleYou Barcelona. There he led projects specializing in pull strategies and their digital DNA. Jesús became the youngest member of the regional creative council of Ogilvy Latina, managing to place Ogilvy & Mather in Costa Rica as the most creative agency in the country during the two years he remained in his position as a General Creative Director.
As Executive Creative Director of MRM // McCann in Madrid he led, among others, the project that won the Cannes Lions Entertainment Grand Prix in 2017, ‘Beyond Money’ to promote Account 1 | 2 | 3 Smart from Santander.
Recently Jesús made a presentation at the Eye of Latin America in Buenos Aires and at the Digital Marketing Conference in Moscow about ‘Advertising for Which People Pay’.