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Creative in association withGear Seven
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Jessica Alba is Smooth as Silk in New Braun Epilators Spot

29/03/2016
Production Company
London, UK
209
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Great Guns' Calum Macdiarmid directs the Hollywood star in latest spot from AMV BBDO
The latest Braun Silk Epil film is directed by Calum Macdiarmid and features Jessica Alba in an effortless study of form. 

The spot combines dynamic compositions, geometric precision and creates a powerful and visceral sense of exquisitely smooth skin. Jessica Alba is presented in elegant perfection performing seamless yoga moves while the sound design cuts to the core of our senses. 

Calum says: “Flying to LA to shoot Jessica Alba by a sunny pool in the Hollywood hills was like winning the lottery. This was a particularly exciting project to work on. Creatives Nathalie Turton and Lorelai Mathias were keen to make something with a strong abstract artistic aesthetic, which is everything I love in film.
Of course working with Jessica Alba was a big bonus too.

"We bonded over the universal subject of parenthood as I had just become a father whilst she is a mother to two beautiful girls. Another aspect of the project that was particularly exciting was getting to work with the Macdiarmid clan. One of my brothers did the music the other did the sound design. The audio was pivotal in creating the sense of power and avant-garde attitude. The route we took was quite challenging I was both amazed and relieved when everyone signed it off.”
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