Jess Mauboy & TBWA\Digital Arts Network Create App

TBWA’s newly formed Digital Arts Network has teamed up with Goalpost Pictures Australia to launch ‘The Sapphires’ movie app, called Soul Sync.

 

The movie, which was recently selected at Cannes International Film Festival, tells the story of an indigenous soul group called The Sapphires.

 

To promote the movie, Digital Arts Network has created a lip-synching iPhone application called ‘Soul Sync’. The app features the film’s actress, Jess Mauboy, who auditions you to become one of The Sapphires. 

Using the app, first you learn how to sing like a soul diva, and then you are synched into a personalised video featuring The Sapphires soundtrack that you can share with friends via social media.

 

The app also features the real Sapphires story with an interactive gallery narrated by Tony Briggs, writer of the movie’s screenplay.

 

Russ Tucker, National Creative Director of Digital Arts Network in Australia said, “The movie and gaming industry is turning its attention more and more to smartphones and apps in order to socialise content. Digital Arts Network will continue to innovate in the area of movie marketing and will certainly have a focus on mobile.”

 

Digital Arts Network developed the Soul Sync App with the assistance of Screen NSW and Screen Australia.