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Jess Glynne Voices The North Face's Inspiring Manifesto of Empowerment

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For the launch of the SS21 women's collection C41 invites women to continue to break down the barriers of gender discrimination

Jess Glynne Voices The North Face's Inspiring Manifesto of Empowerment

The North Face wanted to communicate all of its values through the voices and stories of all those women who are courageously paving the way to ensure a more equitable future. C41 took The North Face's goals and turned them into a campaign that lives through the voices and stories of four brave women who are fighting for a better future.  

C41 has taken these ideals of strength, equality and courage around the world through a casting of women who not only climb mountains and walls but also scale those social barriers without ever stopping with the sole goal of overcoming inequality. Sometimes the most challenging thing you can do is climb a mountain, run a marathon, explore nature. Other times, however, we talk about a more symbolic climb that can be the most challenging thing. You can march for your rights, climb social barriers to ensure equality and inclusion. This is a challenge that women will never stop fighting and one that C41 wanted to address through a fast paced, rhythmic, syncopated video. 

C41 worked on an articulated video strategy, with the ambition to bring to life in a relevant way the values of  inclusivity and equality that have always been part of The North Face's DNA. The four women protagonists are in opposite parts of the world and through different directions C41 has put together these extraordinary  stories. The four stories will also live within videos and photos that will soon be released on the brand's digital channels. 

Through an impactful voiceover, which lives through the voice of the famous Jess Glynne, the film is completed and is able to communicate an important message to all women: Never stop. 

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Creative Production Company: C41 

Executive Creative Director: Leone 

Creative Directors: Luca A. Caizzi, Nicolò Carrassi 

Executive Producer: Alice Garbelli

Photographers: Luca A. Caizzi and Vu Tran 

Directors: Marco Viganò, Jared Malick Royal and Hiba Nabulsii 

DOPs: Gianluca Oliva and Peter Longno 

Editing: Margherita Freyrie 

Voice Over: Jess Glynne 

Styling: Aurora Zalitieri 

Music and sound design: Smider Noise 

Color grading: Daniel Pallucca 

Service Portugal: Zoom film 

Service US: Luigi Rossi

Genres: Fashion & Beauty

Categories: Clothing and Fashion, Outdoor Wear

C41, Mon, 08 Mar 2021 14:08:57 GMT