Thu, 03 Oct 2013 09:15:12 GMT
Nice Shirt Films' Jesper Ericstam has emerged from a busy Swedish summer with a series of spots for Verisure. The campaign, comprising of three spots, centre around various family scenarios using a new feature to control their home's security & lighting via some sort of smartphone magic. Jesper brings his typical charm, warmth and slightly off-the-wall humour to these family home-based comedy spots, that recall his recent highly-praised work for IKEA.
Our pick of the three spots is "Rabbit Party", which sees the mother happily relieved at the message that her son is home safe and sound, with no knowledge of the ensuing feast he has planned for the family pets.
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Agency: Forsman & Bodenfors
Agency Producer: Alexander Blidner
Copywriter: Eva Råberg
Art Director: Karin Jacobsson
Director: Jesper Ericstam
Producer: Magnus Theorin
Categories: Safety, Corporate, Social and PSAsNice Shirt, Thu, 03 Oct 2013 09:15:12 GMT