MullenLowe Group UK
Wed, 21 Oct 2015 10:57:11 GMT
Today, DLKW Lowe announce the launch of its exciting new global campaign for Rémy Martin Cognac that recognizes and celebrates individual’s multi-talents.
The new campaign tagline, One Life/Live Them, identifies that today’s consumers are not defined by one talent or skill, but are multi-faceted and should be applauded for their many passions. Rémy Martin’s One Life/Live Them campaign encourages consumers to explore and celebrate all their talents.
The celebrity led global campaign will launch first in the U.S. with the announcement that Rémy Martin is partnering with two-time Academy Award nominee Jeremy Renner whose many talents exemplify the Rémy Martin lifestyle. A further global partner will be announced on 23rd October.
“Actor, producer, musician and home renovator – Jeremy’s multifarious abilities make him the ideal representative for the brand’s One Life/Live Them campaign,” said Eric Vallat, CEO of Rémy Martin. “This is a new chapter in the history of Rémy Martin, and we’re delighted to be working with someone who so completely embodies the lifestyle that we are celebrating.”
“I am excited to work with this iconic brand and to help launch this new campaign. The story of how to live your life really resonates with me personally. I think to fully realize one’s potential you must take action, remain curious, embrace your failures, as they are gifts, and honor your successes with humility. We are all many things and cannot and should not be defined by one thing, which is truly awesome,” said Renner.
Renner has received wide acclaim for his ability to embody characters of broad depth and appeal, from Sgt. James in Kathryn Bigelow’s award-winning Hurt Locker to a thief in Ben Affleck’s The Town, a mayor in American Hustle, a killer in the indie hit Dahmer and an antisocial bigot in Neo Ned. These performances have been coupled with blockbuster roles in such Hollywood super-productions as The Bourne Legacy, Mission Impossible and his inimitable role as Hawkeye in The Avengers.
Renner expanded his cinematic skills by creating a production outfit The Combine with Don Handfield in order to produce quality, character-driven content for TV and film. Their company released the crime thriller Kill the Messenger in 2014 and is currently working on the historical tale Knightfall for The History Channel. Renner is also an accomplished singer and musician, skilled on the keyboards, drums, guitar and vocals, playing in a band since his youth. Although best known as an actor, Renner has extended his creative talents into the field of home renovation, successfully renovating and selling several houses, turning this hobby into a flourishing business with fellow actor and home designer Kristoffer Winters.
The fully integrated campaign will include a hero 60 second commercial ‘One Life/Live Them’ directed by duo Ne-O from Stink (VW ‘Singing in the rain’, Toyota ‘Human touch’) and features the many talents of Jeremy Renner. The film launches initially in the US on November 2nd. The campaign will also include a print and OOH campaign featuring Jeremy Renner, digital concept and display, and the One Life/Live Them tagline, along with exclusive, behind the scenes footage, will appear prominently in the brand’s social media channels.
Jamie Elliott, CEO DLKW Lowe comments “For too long the premium spirits category has represented the journey, often soulless, towards achieving a singular ambition. This campaign celebrates a new generation’s desire to enjoy life’s journey and express their multiple talents and in so doing redefine success. It has been a pleasure to develop it in partnership with the Remy Martin team.
“Rémy Martin has always been about sharing – the fruits of our labors, the talents of our cellar masters, a range of cognacs crafted to suit different tastes but always with a distinctive style. It’s a philosophy which strikes us as tailor-made for today’s social networked world,” said Augustin Depardon, Executive Director of Rémy Martin. “The most inspiring people are never just one thing, they are diverse and multitalented and we can’t wait to discover their passions.
DLKW Lowe won the global business following a competitive pitch in November 2014.
The campaign will be launched in Europe on Monday, 2nd November at La Maison Rémy Martin London, the brand’s private members club which perfectly embodies One Live/ Live Them. Spread over four floors of a beautiful Soho Townhouse, La Maison will host a selection of lifestyle partners who will reveal their hidden talents and who will encourage its members to explore their very own hidden talents and passions.view more - Creative
Production Company: Stink
Creative Agency: DLKW Lowe
Genres: Luxury, Storytelling, Dialogue
Categories: Spirits, Alcoholic BeveragesMullenLowe Group UK, Wed, 21 Oct 2015 10:57:11 GMT