Mon, 09 Jun 2014 12:53:16 GMT
‘Get Personal with motorsport’ – true to this motto, Mobil 1 continues bringing people closer to motorsport, as proven by the new ‘Car Wash’ video featuring Jenson Button. The filming for the Mobil 1 advert took place in a busy Esso Service station in South London where motorists were taken by surprise with a high tech Grand Prix style Car Wash.
The star of the video and 2009 Formula 1 World Champion, Jenson Button, commented on the stunt: “We had regular people coming in for a car wash: when they get out of the car they get proper Grand Prix treatment. They get two lovely ladies that give them a soft drink and 14 mechanics washing the car and just going at it flat out. And then I turn up in my Formula 1 McLaren car like I’m the next in line for the car wash and jump out”.
He added: “The reactions were pretty awesome, there’s obviously shock and loads of picture-taking... but then they start acting normal like this is a standard situation. One of them actually asked me: it’s not always gonna be like this, is it?! Yeah, it’s awesome, and on film it looks pretty good!”.
Project: Mobil 1 ‘Carwash’
Client name & job title: Hafida EL HALLAL, Marketing Communications Advisor, EAME
Brief (in one line): Drive Mobil 1 brand awareness and engagement through motorsports sponsorship.
Creative Agency: AMV BBDO
Creative Director: John LaMacchia and Simon Foster
Creative: Jonny Adorjan, Milo Campbell, Arvid Harnqvist, Amar Marwaha
Agency Planner: Trevor Hardy
Agency Account Man: Ildut Loarer, Prachi Virani, Tom Shattock
Agency Producer: Polly Lowles
Media Agency: UM
Media Planner: James Quint
Production Company: Rogue Films
Director: Sam Cadman
Production Co. Producer: Kate Hitchings
Post-production Company: Absolute Post
Audio Post-production: Waveview more - Creative
Categories: Services, AutomotiveAMV BBDO, Mon, 09 Jun 2014 12:53:16 GMT