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Jenson Button Gets Personal in AMV BBDO's Car Wash Prank



AMV BBDO's stunt gives visitors a Motorsport-class car wash courtesy of Mobil 1

Jenson Button Gets Personal in AMV BBDO's Car Wash Prank

‘Get Personal with motorsport’ – true to this motto, Mobil 1 continues bringing people closer to motorsport, as proven by the new ‘Car Wash’ video featuring Jenson Button. The filming for the Mobil 1 advert took place in a busy Esso Service station in South London where motorists were taken by surprise with a high tech Grand Prix style Car Wash.

The star of the video and 2009 Formula 1 World Champion, Jenson Button, commented on the stunt: “We had regular people coming in for a car wash: when they get out of the car they get proper Grand Prix treatment. They get two lovely ladies that give them a soft drink and 14 mechanics washing the car and just going at it flat out.  And then I turn up in my Formula 1 McLaren car like I’m the next in line for the car wash and jump out”.

He added: “The reactions were pretty awesome, there’s obviously shock and loads of picture-taking... but then they start acting normal like this is a standard situation. One of them actually asked me: it’s not always gonna be like this, is it?! Yeah, it’s awesome, and on film it looks pretty good!”.


Project: Mobil 1 ‘Carwash’

Client name & job title: Hafida EL HALLAL, Marketing Communications Advisor, EAME

Brief (in one line): Drive Mobil 1 brand awareness and engagement through motorsports sponsorship.

Creative Agency: AMV BBDO

Creative Director: John LaMacchia and Simon Foster

Creative: Jonny Adorjan, Milo Campbell, Arvid Harnqvist, Amar Marwaha 

Agency Planner: Trevor Hardy

Agency Account Man: Ildut Loarer, Prachi Virani, Tom Shattock

Agency Producer: Polly Lowles

Media Agency: UM

Media Planner: James Quint

Production Company: Rogue Films

Director: Sam Cadman

Production Co. Producer: Kate Hitchings     

Post-production Company: Absolute Post

Audio Post-production: Wave

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Genres: Comedy

Categories: Services, Automotive

AMV BBDO, Mon, 09 Jun 2014 12:53:16 GMT