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Jennifer Love Hewitt and Ferrero Rocher Add a Golden Touch to the Holiday Season

21/11/2024
Marketing & PR
New York, USA
299
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Online hub features decorating tips, style guides and do-it-yourself tutorials to help hosts enhance their hosting skills throughout the season

This holiday season, Ferrero Rocher, the iconic premium chocolate brand with a passion for helping people elevate their celebrations, will inspire hosts with simple ways to level up their event to the gold standard with their new campaign, Add Your Golden Touch, featuring actress, director, and holiday lover, Jennifer Love Hewitt.

The joy of the holiday season brings with it the joy of spending time with loved ones, but for some, also the stress of holiday hosting. Whether you’re hosting for the first time, or a seasoned professional, taking your décor to the next level can sometimes feel out of reach. A 2023 survey revealed that 71 percent of hosts said they needed at least a day to prepare their homes to have people over for the holidays. 

“Our Add Your Golden Touch campaign aims to inspire and encourage anyone who wants to bring their hosting game to the next level through easy and accessible tutorials and fun prizes,” says Robert Hoover, vice president of marketing, Ferrero Premium Chocolate. “Ferrero Rocher is the perfect accessory to make your next celebration shine this holiday season.”

To kick-off the campaign, Ferrero Rocher launched an online hub on November 15th, featuring free decorating tips, style guides and do-it-yourself tutorials to help hosts enhance their holiday hosting skills throughout the season. From golden wreaths and festive place cards, to dazzling ornaments and more, these online guides will offer inspiration for the holiday season and beyond. Best of all, customers can enter the 'Add Your Golden Touch' Sweepstakes for a chance to win a 96-piece Ferrero Rocher pyramid to wow your guests at your upcoming celebration. To enter, visit here.

To help bring these helpful hosting inspirations to life, Ferrero Rocher is also partnering with beloved actress and self-proclaimed holiday hosting extraordinaire, Jennifer Love-Hewitt. Together, they are sharing simple ways you can 'add your golden touch' with Ferrero Rocher, with custom handwritten place cards, pyramid centrepieces, and post dinner gifts.

“I’m thrilled to be partnering with Ferrero Rocher this holiday season,” said Jennifer Love Hewitt. “It’s a long time favourite chocolate for my family, especially around the holidays

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