senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Jennifer Aniston Struggles with Sleep in Pharmaceutical Brand Idorsia’s Campaign from Taika Waititi

13/01/2022
Advertising Agency
San Francisco, USA
896
Share
Goodby Silverstein & Partners teams up with Hungry Man to shed light on the reality of insomnia

Idorsia Ltd and Idorsia Pharmaceuticals, US Inc. today announced its partnership with award-winning actor and director/producer Jennifer Aniston to launch Seize the Night & Day, an integrated educational campaign from Goodby Silverstein & Partners and director Taika Waititi aimed at revealing insomnia’s dual impact that affects both nights and days. The national initiative sheds light on the reality of insomnia for the millions of Americans living with this very real, but often overlooked medical condition. Idorsia and Jen have forged a multi-year collaboration with the shared goal of informing, inspiring and empowering people to take the first steps towards quality sleep through education, actionable information and community support. 

Jen, for the first time, is sharing her very personal sleep story and the impact that sleep issues have had on both her nights and days. Her goal is to help those who aren’t getting the quality sleep they deserve better understand that they’re not alone when it comes to trouble sleeping.

Sleep, nutrition and physical activity comprise the three pillars of health. Sleep is often overshadowed by diet and exercise, however its impact on people is becoming better understood. Insomnia is the most prevalent sleep disorder in the US, affecting approximately 25 million adults.1 Lack of quality sleep can impair people’s daily lives, including the ability to concentrate, mood and energy levels.2 In the long-term, insomnia is associated with an increased risk of numerous serious health conditions, such as psychiatric disorders, cardiovascular disease, type 2 diabetes, substance abuse and dementia.3, 4, 5

Jennifer Aniston commented: “My challenges with sleep began many years ago – so it’s such a priority for my overall health. If I don’t get a good night’s sleep, my next day is really difficult. In working with Idorsia, I hope that we can all start prioritizing sleep health and have different conversations around trouble sleeping.”

As part of the campaign, Jen will be featured in digital and television advertising that brings to life how people are not themselves when they don’t get quality sleep. Additionally, the campaign has online educational resources that explore the science behind insomnia and its dual impact that affects both nights and days; tips to get a better night’s rest and creating a sleep routine; and a community forum where people can connect with others to share positive sleep affirmations.

Patricia Torr, president and general manager of Idorsia US commented: “Seize the Night & Day exemplifies Idorsia’s commitment to providing people living with insomnia the information they need to take the first step in improving their sleep. Jen is a natural partner for the campaign as she has had trouble sleeping for many years. We share a unified vision of helping others understand how insomnia’s dual impact affects both nights and days and the importance of quality sleep.”

Brand
Agency / Creative
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Companies
Work from Goodby Silverstein & Partners
Connect To Your Dreams
Xfinity
12/11/2024
32
0
Faraway Places
Xfinity
30/08/2024
16
0
What I Do
Xfinity
30/08/2024
8
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0