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Jennifer Aniston Struggles with Sleep in Pharmaceutical Brand Idorsia’s Campaign from Taika Waititi

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Goodby Silverstein & Partners teams up with Hungry Man to shed light on the reality of insomnia

Jennifer Aniston Struggles with Sleep in Pharmaceutical Brand Idorsia’s Campaign from Taika Waititi

Idorsia Ltd and Idorsia Pharmaceuticals, US Inc. today announced its partnership with award-winning actor and director/producer Jennifer Aniston to launch Seize the Night & Day, an integrated educational campaign from Goodby Silverstein & Partners and director Taika Waititi aimed at revealing insomnia’s dual impact that affects both nights and days. The national initiative sheds light on the reality of insomnia for the millions of Americans living with this very real, but often overlooked medical condition. Idorsia and Jen have forged a multi-year collaboration with the shared goal of informing, inspiring and empowering people to take the first steps towards quality sleep through education, actionable information and community support. 

Jen, for the first time, is sharing her very personal sleep story and the impact that sleep issues have had on both her nights and days. Her goal is to help those who aren’t getting the quality sleep they deserve better understand that they’re not alone when it comes to trouble sleeping.

Sleep, nutrition and physical activity comprise the three pillars of health. Sleep is often overshadowed by diet and exercise, however its impact on people is becoming better understood. Insomnia is the most prevalent sleep disorder in the US, affecting approximately 25 million adults.1 Lack of quality sleep can impair people’s daily lives, including the ability to concentrate, mood and energy levels.2 In the long-term, insomnia is associated with an increased risk of numerous serious health conditions, such as psychiatric disorders, cardiovascular disease, type 2 diabetes, substance abuse and dementia.3, 4, 5

Jennifer Aniston commented: “My challenges with sleep began many years ago – so it’s such a priority for my overall health. If I don’t get a good night’s sleep, my next day is really difficult. In working with Idorsia, I hope that we can all start prioritizing sleep health and have different conversations around trouble sleeping.”

As part of the campaign, Jen will be featured in digital and television advertising that brings to life how people are not themselves when they don’t get quality sleep. Additionally, the campaign has online educational resources that explore the science behind insomnia and its dual impact that affects both nights and days; tips to get a better night’s rest and creating a sleep routine; and a community forum where people can connect with others to share positive sleep affirmations.

Patricia Torr, president and general manager of Idorsia US commented: “Seize the Night & Day exemplifies Idorsia’s commitment to providing people living with insomnia the information they need to take the first step in improving their sleep. Jen is a natural partner for the campaign as she has had trouble sleeping for many years. We share a unified vision of helping others understand how insomnia’s dual impact affects both nights and days and the importance of quality sleep.”

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Client: Idorsia

Campaign Name: Unbranded Celeb/Wave 1

Air Date: 1/14/22

Agency: Goodby Silverstein & Partners


Michael Moye: Vice President, Head of Marketing US

Vic Noble: Head of Customer Experience, US

Robin Mandelbaum: Director, Consumer Marketing


Margaret Johnson: Chief Creative Officer

Kate Baynham: Creative Director

Hanna Wittmark: Creative Director

Claire Stokes: Senior Copywriter

Maria Sousa Machado: Senior Art Director

Katie Rich: Writer

Benny Gold: Design Director

Johann Vernizzi: Designer


Margaret Johnson: Chief Creative Officer

Kate Baynham: Creative Director

Hanna Wittmark: Creative Director

Claire Stokes: Senior Copywriter

Maria Sousa Machado: Senior Art Director

Casey Powell: Copywriter

Neha Guria: Art Director

Benny Gold: Design Director

Johann Vernizzi: Designer

Account Services

Leslie Barrett: Managing Partner

Shanley McClure: Account Director

Emily Bollier: Account Manager

Emma Fenton: Account Coordinator

Brand and Communication Strategy

Bonnie Wan: Partner, Head of Brand Strategy

Gabriella Dishotsky: Brand Strategy Director

Caitlin Neelon: Communication Strategy Director


Leila Gage: Director of Broadcast Production

James Horner: Executive Producer

Rachel Saxon: Senior Producer

Business Affairs

Judy Ybarra: Director of Business Affairs

Howie Mapson: Associate Business Affairs Manager


Ruchele Eisenman: Broadcast Traffic Director

Rowena Cuejilo: Broadcast Traffic Manager

Production Company

Company Name: Hungry Man

Taika Waititi: Director

Kantu Lentz: Director - 2nd Unit

Mino Jarjoura: Managing Partner/Executive Producer

Dan Duffy: Executive Producer/Director of Sales

Caleb Dewart: Executive Producer

Marian Harkness: Head of Production

Mala Vasan: Producer

Mike Berlucchi: Director of Photography

Robb Buono: Production Designer

Brian Stevens: 1st AD


Company Name: The Den Editorial

Christjan Jordan: Editor

Kayla Hashimoto: Assistant Editor

Ryan Curtis: EP

Cassandra Guardado: Post Producer


Company Name: Elevel

Erik Johnson: Editor

Joyce Carranza: Assistant Editor

Alison Plansky: Post Producer

Michael Damiani: Director of Post Production


Track: “Orchestral 450”

Composer: Thomas Scott, ASCAP

Publisher: DUFOR Music, ASCAP


Track: “Quite The Situation”

William M Van De Crommert: Composer

APM: Publisher

Sonic Branding Company

Company Name: BUTTER Music and Sound

Annick Mayer: Executive Producer

Tim K: ECD

Stone Irr: Producer

Malayna Ellis: Associate Producer

Audio and Sound Design Company

Company Name: Lime

Joel Waters: Audio Mixer

Collin Thomas: Assistant Assistant

Samantha Sotomura: Senior Producer

Susie Boyajan: Executive Producer

Color Company

Company Name: Primary

Gregory Reese: Colorist

Jenny Bright: Producer

Thatcher Peterson: Executive Producer

David Oh: Color Assistant

VFX Company

Company Name: Kevin

Sue Troyan: Partner/Senior EP

Tim Davies: Partner/ECD/VFX Supervisor

Jami Schakel: Senior VFX Producer

Rob Winfield: Compositor

Susanne Scharping: Compositor

Genres: Comedy

Categories: Health care, Beauty & Health

Goodby Silverstein & Partners, Thu, 13 Jan 2022 10:16:14 GMT