To produce the ads, the team at BBDO Minneapolis worked remotely with directors FICCA+LUCIANO in New York
More than ever, consumers are cooking at home and looking for new dinner ideas or fresh takes on their family favourites, which was the key focus in new work for JENNIE-O. The video spots from BBDO Minneapolis highlight the versatile nature of this popular protein while bringing an upbeat, fast-paced and playful energy to the table.
The team worked remotely with the talented FICCA+LUCIANO in New York to create two food-focused spots featuring a variety of Turkey Taco and Turkey Burger recipes. The entire shoot was monitored virtually from Minneapolis, while the crew and talent maintained safe social distancing measures on the set. To add additional interest to these tasty spots, the team partnered with Emmy winning artist Mike Perry to create quick, colourful animated illustrations.
David Mackereth, creative director at BBDO Minneapolis sums it up best as: “Colours, music, VO, and of course food all come together to make this spot delicious.”
The new spots will be part of an integrated campaign across TV, online video, and social.