Jelly Provides a Supersized Sweet Treat for VivaWomen! Exhibition

Queen of lettering Alison Carmichael, has been collecting industry accolades for over 15 years for her unique hand crafted typography. Famous for her diverse range of styles and versatile approach to lettering.  

Alison’s playful, yet elegant lettering was inspired when she was, “trying to think of a really nice "sweet” way of illustrating the ironic saccharine title of the exhibition, and decided that the ideal medium would be multi-coloured sugar strands as you can’t really get much sweeter than that!”.

This isn’t the first time Alison has broke the rules and played with her food. In the past she’s used everything from ketchup, shampoo to loose tea leaves to make her iconic handcrafted typography, working with an impressive list of clients and leaving her mark on contemporary culture.

Created for a VivaWomen! project that inspires, supports and promotes women in advertising, a percentage of any artwork sold will go to charity Plan Uk. Which works with the world’s poorest children to improve their opportunities in life and end poverty.

To get your sugary fix visit The Assembly Rooms, 8 Silver Place, London, W1F 0JU from 1st December until 19th December. Opening hours are Monday-Friday 9am -6pm, with free admission.