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jelly London Brings Lustrous Illustrations to Paym Campaign

Trends and Insight 229 Add to collection

James Lancett illustrates mobile payments ads

jelly London Brings Lustrous Illustrations to Paym Campaign

Mobile payments are the New Big Thing, especially since the Payments Council in the UK rolled out its massive campaign promoting Paym across all digital channels.

jelly London collaborated with Partners Andrew Aldridge to create this lustrous illustrated ad campaign. jelly said "PAA’s creative team have been an absolute joy to work with, and we think that’s evident as the fruit of our team effort is rather lovely."

That said, the champions of this tale are beyond doubt illustrator James Lancett’s characters. They’re flying planes, whooshing down zip wires and swinging high in the sky while paying for a pizza or a new sofa on their mobiles.

Great digital content can do a magical job at boosting brand awareness, and jelly's illustrators are consistently showing that audience interaction is child’s play rather than a marketing effort when content is as enticing and amazing as James Lancett’s illustrations. 

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Categories: Finance, Banking

Jelly London, Fri, 22 Aug 2014 10:26:50 GMT