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Jeffrey Wright Makes Magic Happen in Enchanting New Ads for Dell Technologies

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Tom Hooper directs the Westworld star in Y&R New York's 'Let's Make It Real' campaign

Jeffrey Wright Makes Magic Happen in Enchanting New Ads for Dell Technologies

Every business owner is a dreamer, steeped in the belief that they can be, create, and deliver the very best. A new ad campaign from Dell Technologies and Y&R New York shows them how they can build a solid, vibrant reality from the magic of their dreams.

'Let's Make It Real' is the first major campaign for newly formed Dell Technologies, now the largest enterprise technology company in the world. 

The series of four television spots feature Jeffrey Wright, star of the HBO series Westworld. Tom Hooper, director of feature films including the Academy Award-winning "The King's Speech," directed.

"Magic is pretty amazing," Wright says in the first spot, from his seat at a lavish performance theatre, where a toad is transformed into a prince. "It can transform a frog into a prince, and sadness into 'happily ever after.' But it can't transform your business."

Then, from centre stage, Wright highlights the work of Dell Technologies clients, transporting viewers via life-size, projection-mapped images and models to a hospital room, which technology has transformed into a global diagnostic network; an aeroplane hangar, housing a jet now powered by engines able to self-diagnose and send alerts about problems; and a dairy in India, where cows transmit their habits and health data by text message to farmers. 

Each element in each of the television spots was chosen to demonstrate the Dell Technologies approach, down to the use of the projection mapping technique - creating complex visual effects using on-set, in-camera projection mapping technology - rather than the quicker, more common post-production CGI. 

"We used projection mapping to bring some tangibility and create a visual language for all that Dell Technologies does and all the technology at work around us," says Christian Carl, Y&R's Global Executive Creative Director "Let's Make It Real" is an invitation to customers to bring us their toughest problems and biggest challenges, so we can work together to make what might sound like fantasy, or the impossible, a reality,"

In addition to the television spots, "Let's Make It Real" includes digital, mobile, and social media content, such as podcasts featuring Dell Technologies customers, available at the Dell Technologies website.

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Creative Director: Jack Livesey

Executive Producer: Ross Hopman

Music Production: duotone audio group

Producer: Gio Lobato

Sound Design: Sound Lounge

Sound Mix: Tom Jucarone


Edit Company: Rock Paper Scissors

Editor: Adam Pertofsky, Ted Guard

Executive Producer: Eve Kornblum

Producer: Jenny Greenfield

Post Production / VFX

CG Artist: Georgios Cherouvim

Colourist: Tim Masick @ Company 3

Compositor: Karch Coom

Creative Director: David Mellor

Designer: Dan Soloman

Executive Producer: Dez Macleod-Veilleux

Matte Painting: Callum McKeveny

Post Production Company: Framestore NY

Senior Producer: Maura Hurley

VFX Supervisor: Gigi Ng

Production Company

Director: Tom Hooper

DOP: Justin Brown

Executive Producer: Shannon Jones

Founder: Brian Carmody

Production Company: Smuggler

Line Producer: Alex Lisee

Creative Agency

Account Executive: George Rainaldi

Content Producer: Nicole Lederman

Copywriter: Justin Ebert

Creative Agency: Y&R NY

Executive Creative Director: Christian Carl

Executive Producer: Bobby Jacques

Group Account Directors: Rachel Krouse

Planning Director: Jenna Rounds

Senior Business Manager: Maggie Diaz

Genres: Visual VFX, People, Storytelling

Categories: Mobile Network, Consumer Electronics

VMLY&R North America, Fri, 24 Mar 2017 14:19:50 GMT