VMLY&R - North America
Fri, 24 Mar 2017 14:19:50 GMT
Every business owner is a dreamer, steeped in the belief that they can be, create, and deliver the very best. A new ad campaign from Dell Technologies and Y&R New York shows them how they can build a solid, vibrant reality from the magic of their dreams.
'Let's Make It Real' is the first major campaign for newly formed Dell Technologies, now the largest enterprise technology company in the world.
The series of four television spots feature Jeffrey Wright, star of the HBO series Westworld. Tom Hooper, director of feature films including the Academy Award-winning "The King's Speech," directed.
"Magic is pretty amazing," Wright says in the first spot, from his seat at a lavish performance theatre, where a toad is transformed into a prince. "It can transform a frog into a prince, and sadness into 'happily ever after.' But it can't transform your business."
Then, from centre stage, Wright highlights the work of Dell Technologies clients, transporting viewers via life-size, projection-mapped images and models to a hospital room, which technology has transformed into a global diagnostic network; an aeroplane hangar, housing a jet now powered by engines able to self-diagnose and send alerts about problems; and a dairy in India, where cows transmit their habits and health data by text message to farmers.
Each element in each of the television spots was chosen to demonstrate the Dell Technologies approach, down to the use of the projection mapping technique - creating complex visual effects using on-set, in-camera projection mapping technology - rather than the quicker, more common post-production CGI.
"We used projection mapping to bring some tangibility and create a visual language for all that Dell Technologies does and all the technology at work around us," says Christian Carl, Y&R's Global Executive Creative Director "Let's Make It Real" is an invitation to customers to bring us their toughest problems and biggest challenges, so we can work together to make what might sound like fantasy, or the impossible, a reality,"
In addition to the television spots, "Let's Make It Real" includes digital, mobile, and social media content, such as podcasts featuring Dell Technologies customers, available at the Dell Technologies website.view more - Creative
Creative Director: Jack Livesey
Executive Producer: Ross Hopman
Music Production: duotone audio group
Producer: Gio Lobato
Sound Design: Sound Lounge
Sound Mix: Tom Jucarone
Edit Company: Rock Paper Scissors
Editor: Adam Pertofsky, Ted Guard
Executive Producer: Eve Kornblum
Producer: Jenny Greenfield
CG Artist: Georgios Cherouvim
Colourist: Tim Masick @ Company 3
Compositor: Karch Coom
Creative Director: David Mellor
Designer: Dan Soloman
Executive Producer: Dez Macleod-Veilleux
Matte Painting: Callum McKeveny
Post Production Company: Framestore NY
Senior Producer: Maura Hurley
VFX Supervisor: Gigi Ng
Director: Tom Hooper
DOP: Justin Brown
Executive Producer: Shannon Jones
Founder: Brian Carmody
Production Company: Smuggler
Line Producer: Alex Lisee
Account Executive: George Rainaldi
Content Producer: Nicole Lederman
Copywriter: Justin Ebert
Creative Agency: Y&R NY
Executive Creative Director: Christian Carl
Executive Producer: Bobby Jacques
Group Account Directors: Rachel Krouse
Planning Director: Jenna Rounds
Senior Business Manager: Maggie Diaz
Genres: Visual VFX, People, Storytelling
Categories: Mobile Network, Consumer ElectronicsVMLY&R - North America, Fri, 24 Mar 2017 14:19:50 GMT