1 month ago
St. John & Partners (SJ&P) has hired Jeffrey Day as director of marketing analytics, agency president and COO Jeff McCurry announced today. In this new position, he will work with all agency clients, which include Ruby Tuesday, Daytona International Speedway and Florida Prepaid College Savings Plans.
Day will work alongside account and media leads to leverage his competence in business analytics across a range of projects including customer segmentation and behaviour, pricing and promotion, marketing mix modeling and the impact of marketing investments.
Day comes to SJ&P with a degree in data science and a background ranging from financial analysis and reporting to supply-chain management and operational excellence. Most recently, he was manager of product finance at healthcare company OneCall Care Management.
While he is new to the advertising industry, Day has more than a decade of experience in data analysis and modeling and will use data-driven insights and strategies to optimize marketing performance and return on investment for SJ&P clients.
Jeff McCurry notes: “Now more than ever, our clients look to us to help integrate client- and agency-side data to develop actionable insights and forward-looking strategies. Jeff Day’s experience will allow us to continue to help clients capitalize on available information and gain confidence in their marketing investments.”
Day describes himself as a big-picture thinker. He enjoys connecting the dots to understand how things relate and finding the most efficient ways to solve problems. He is also a published writer who is frequently consulted to identify key performance indicators for executive leadership.Sapka Communications, 1 month ago