Building on five years at the helm of one of the strongest brands in the Dentsu Aegis Network, Jeff Greenspoon will take on an expanded role as chief product officer at the Dentsu Aegis Network in Canada in addition to continuing as co-CEO at Isobar Canada.
"Jeff has blazed a trail for innovation and his team consistently delivers transformative ideas that keep their clients ahead of the curve. He has built the Isobar brand in Canada and in the process, has attracted some of the biggest multinational brands to the agency," says Annette Warring, CEO & chairwoman, Dentsu Aegis Network Canada.
In this new role, Jeff will set the direction and bring to life the network's integrated product - creating group solutions that combine expertise across brands in the network to leverage leading technologies, commerce strategies and global partnerships.
Jeff will be leading the brand solutions, brand development and innovation teams. As the 1,500-strong network scales its offering, as chief product officer he will be focused on helping brands win in the digital economy built on a future-forward view of the marketing communications landscape.
"People are at the centre of everything we create, so across the consumer journey it's critical that we partner with our clients in the most inventive ways to fuel their growth," said Jeff Greenspoon, chief product officer, Dentsu Aegis network Canada and co-CEO, Isobar Canada. "I'm thrilled to work with our talented teams to accelerate our knowledge into a focused, ultra-connected experience for our clients. At the core, what we're doing is using the strength of the entire network to push brand and technology platforms further."
Jeff co-founded SPOKE Agency in 2009 with partner Kai Exos and merged into the Dentsu Aegis Network in 2014 as co-CEOs of Isobar Canada. Their digital approach to integrated communications crafted award-winning solutions for some of the most beloved global lifestyle, retail and entertainment brands.view more - Hires, Wins & Business